OVO Vodka is a premium vodka brand known for its superior quality and distinct flavor profile. Our commitment to excellence and innovation has made us a favorite among discerning consumers. We are looking for a dynamic and experienced Market Manager to join our team and drive our brand’s growth in Massachusetts.
Job Description:
The Market Manager will be responsible for managing and expanding OVO Vodka’s market presence in Massachusetts. This role requires a strategic thinker with strong sales and marketing skills, as well as a deep understanding of the spirits industry. The Market Manager will work closely with distributors, retailers, and other stakeholders to increase brand visibility and drive sales.
Key Responsibilities:
Develop and execute a comprehensive market strategy to achieve sales targets and growth objectives.
Build and maintain strong relationships with distributors, retailers, and other key partners.
Identify new business opportunities and develop strategies to capitalize on them.
Monitor market trends, competitor activities, and consumer preferences to inform strategic decisions.
Plan and implement promotional activities, including tastings, events, and sponsorships, to enhance brand awareness.
Provide training and support to sales teams and retail partners on product knowledge and sales techniques.
Prepare regular reports on sales performance, market conditions, and other relevant metrics.
Collaborate with the marketing team to develop and execute local advertising and social media campaigns.
Ensure compliance with all relevant regulations and company policies.
Qualifications:
Bachelor’s degree in Business, Marketing, or a related field.
Minimum of 5 years of experience in sales and marketing, preferably in the spirits industry.
Proven track record of achieving sales targets and driving market growth.
Strong understanding of the Massachusetts market and its dynamics.
Excellent communication, negotiation, and interpersonal skills.
Ability to work independently and manage multiple priorities.
Proficiency in Microsoft Office Suite and CRM software.
Willingness to travel within the state as required.
Employment type
Full-time
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