Market Intelligence Analyst

For further inquiries regarding the following opportunity, please contact one of our Talent Specialists

Shubh - 224-507-1292

Swathi - 224-507-1280

Manu - 224 507 1264

Title: Market Intelligence Analyst

Location: Miami, FL

Duration: 6 Months

This is to cover a maternity leave

Onsite in Miami (cannot be remote)

Must be bi-lingual (English & Spanish)

Job Description

Market intelligence duties:

• Segmentation
• Market share reports for all countries in Latam & Caribbean
• Pricing analysis
• Deep knowledge of Power BI, Excel
  
  

Measure brand performance and industry trends by developing monthly market reports that track market share trends, changes in a competition performance, new products in the market, and price positioning, among others.

Request market data to dealers and update historical market data in excel. Develop market reports in Power BI.

Present key market findings to the sales team to define sales and pricing strategies.

Work with the Marketing Director in creating market forecasts.

Maintain day-to-day communication with advertising agency providing briefs, strategic direction, input for advertising, content development, and assets design.

Support distributors with advertising and communication needs proving existing assets or developing new material with ad agency.

Create content for monthly dealer newsletter and coordinate deployment with an agency.

Maintain Marketing Resource Center site by updating stock images, videos, and others.

Oversee branding, advertising, and promotional campaigns.

Support parts department with marketing needs.

Coordinate customer assistance to trade shows and events.

Enter purchase order requisitions and keep track of marketing expenses.

Marketing Manager Requirements

Bachelor's degree in marketing, finance, business administration, or similar.

Experience in data management.

Proficiency in Power BI and Excel.

Knowledge of marketing strategies, channels, and branding.

Superb leadership, communication, and collaboration abilities.

Exceptional analytical and problem-solving skills.

Strong time management and organizational abilities.

About Us

DivIHN, the 'IT Asset Performance Services' organization, provides Professional Consulting, Custom Projects, and Professional Resource Augmentation services to clients in the Mid-West and beyond. The strategic characteristics of the organization are Standardization, Specialization, and Collaboration.

DivIHN is an equal opportunity employer. DivIHN does not and shall not discriminate against any employee or qualified applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status.