At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide every day. We design intuitive and effective tools and experiences that maximize teachers’ time and students’ learning. And we do all of this in a supportive and collaborative environment where we work alongside brilliant colleagues, touch lives around the world, see the difference our hard work makes, and continue our paths of lifelong learning.
Our team thrives on building meaningful relationships with educators and learners. With that comes the unique opportunity to touch lives across the country and experience first-hand the difference your hard work makes.
How can you make an impact?
The Marketing organization is looking for a Market Development Manager to identify and deploy market development strategies to drive customer insights and revenue growth. They will help inform future state and drive revenue growth of specific products, collaborating closely with members of the business unit through a matrix organization.
This is a remote position open to applicants authorized to work for any employer within the United States. Occasional travel may be required, such as attendance at customer events, on-site meetings, trade shows, and annual sales meetings.
What you will do:
Develop and execute large-scale market development plans to inform content and platform roadmaps and drive product growth.
Create engagement strategies to excite customers and inspire them to partner with McGraw Hill. Partner with product and platform teams to strategize about gathering customer insights to inform future development through market research.
Partner with marketing and sales to strategize on key growth areas.
Create high-value relationships with key target faculty representing our largest and most important growth opportunities.
Command all budgeting, targeting, and tracking processes tied to market development.
Manage sales pipeline through tracking of customer engagement.
Identify, train, and manage freelance support teams to enable market development plans.
Perform market data analysis and synthesize results to make data-driven decisions.
Organize and collaborate on virtual and in-person events, including presentations and focus groups.
We’re looking for someone who has:
Two or more years of client-facing Marketing/Market Development/Business Development/Sales or Product Development experience, preferably in the field of education, higher education, or technology.
Bachelor’s Degree (required)
Strong Project Management skills and attention to detail, experience in Project Management a plus
Ability to identify, prioritize, and execute market development objectives to inform future state, grow market share, and drive revenue.
Exceptional communication skills, both written and verbal
Independent problem-solving and data-driven decision-making skills
Proficiency in Microsoft Office Suite, Salesforce and Qualtrics
Ability to travel approximately 15%.
Why McGraw Hill?
We firmly believe in the mission of educating students and helping them succeed.
Our teams operate in a collaborative and safe environment where everyone’s input is valued, trusted, and respected.
You’ll have opportunity for horizontal and vertical movement and growth throughout the organization, including clear career paths for your long term personal and professional growth. We hire good people rather than filling team vacancies or checking boxes for technical skillsets.
We have a mindset of “deliver value, not features”: we produce meaningful products and services for our students, teachers, administrators, and others that further our educational mission rather than focus on just executing a JIRA ticket number.
The pay range for this position is between $70,000 - $100,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.
McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.
47350
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing
Industries
Education Administration Programs, E-Learning Providers, and Book and Periodical Publishing
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