Optimism is a digital media company working to build a brighter web. We launch and operate a diverse portfolio of brands that spark curiosity, spread valuable information, and improve the lives of our readers. Leveraging an email-first strategy, we reach more than 5 million subscribers across our network of publications — and we’re growing every day.
About Super Age
Super Age is a new flagship brand that will deliver inspiring and actionable content to an audience interested in health & wellness, longevity, quality of life, and enthusiasm for reaching personal potential. Super Age will be a broad digital publication and lifestyle brand, including website, newsletter, and other forms of digital content. Super Age will be an iconic American brand in the next five years.
About The Role
As Managing Editor, you are a keystone piece of Super Age coming together. You will bring your deep experience from industries like health & wellness, nutrition, and senior lifestyle to make this brand come alive and bring tremendous value to its readers. You will work with Optimism leadership and the Founder of Super Age, David Stewart, to set the editorial vision for the brand. You will lead the editing and feature writing for all Super Age content. Over time, you will build a dedicated in-house editorial team and roster of freelance writers to ensure the content we publish is clear, accurate, and engaging.
Your day-to-day will include editing content for publication, commissioning and writing stories, overseeing and organizing the production of content for the brand, editing pieces submitted by freelance and staff writers, building those pieces within our content management system, and working with our campaign team to design campaigns and schedule the sending of our content via email.
Accountabilities
Editorial Vision: You will help establish and uphold the editorial vision for Super Age, which will – in large part through your leadership – become the household brand in the senior lifestyle space
Editorial Planning: You will build and program a seasonal editorial calendar, focusing on emerging and evergreen themes, with consideration for both in-email content and articles for the web, inclusive of brand partnerships and product developments on the company roadmap
Editing: You will help uphold the high standards we have in place, ensuring the pieces you work on are clear, accurate, and engaging
Content Management: You will prep content for publication, including building content into our CMS and ensuring those pieces are formatted correctly, especially in the early days when it is a hands-on operation
Inbox-First Strategy: You will work with members of our campaign team and wider Optimism data team to organize the content we want to send to our subscribers via Airtable, a project management tool we use in the construction of sending schedules
Data-Driven Decision-Making: You will use dashboards that highlight key performance metrics to make strategic decisions regarding new content. As an email-first publisher, metrics such as open rate and click-through rate (CTR) are extremely important, as are web-based metrics such as session duration
Brainstorming: You will lead brainstorming meetings, pitching new ideas (and hearing pitches) for stories and pieces across the different topics within Super Age’s purview
Qualifications
At least 7+ years of editorial work for a digital media company, at least 2+ years of which is editorial leadership experience
A working knowledge of – and enthusiasm for – the longevity and health & wellness space.
Exceptional copy-editing and line-editing skills
A curious and inquisitive mind, with an ability to analyze and interpret data
Standout communication skills, both when speaking and in writing
The ability to stay organized and manage content effectively and efficiently for a publication that has many moving pieces
A keen awareness of email as a content delivery mechanism, and ideally knowledge of the strategies that help a newsletter perform well
Ideally, familiarity with WordPress
The ability to partner with executive leadership across the company, and work on multiple projects and determine priorities based on time, complexity, and resources
Extreme attention to detail, in matters large and small
LOCATION: This role is based in New York City.
COMPENSATION: The compensation for this role includes base salary ($150K), performance incentives, and equity in Super Age.
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Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Internet Publishing
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