Manager, Platform Publishing/Digital Editor

Job Summary

The Manager of Platform Publishing, ISO, will lead our digital content publishing efforts, overseeing the creation and implementation of content strategies across various digital touchpoints and websites. This role will also be the primary contact for new and ongoing projects in social media, SEO, and other growth areas.

You will ensure high-quality, accurate, and engaging content for priority assets used by thousands of insurance professionals. Collaboration with cross-functional teams, including corporate, legal, marketing, and compliance, is essential to maintain a strong link between our publication plan, strategic objectives, and industry standards.

This role is crucial in launching new products and revising existing services. You will be a subject matter expert within the internal team, developing and reviewing content or documentation during early development phases, and enforcing best practices in content delivery. Additionally, you will design and deliver self-paced user assistance tools, tutorials, guides, FAQs, and platform release information.

Main Responsibilities:

• Consistently edit and publish high-quality content across platforms, formats, and devices.
• Determine the types of content needed by the organization and the best solutions for each delivery.
• Ensure legally required content is readily available as needed.
• Develop policies and procedures for managing the company's content.
• Serve as a subject matter expert on documentation content delivery best practices.
• Oversee the development, editing, production, and distribution of web content, ensuring SEO optimization.
• Manage all projects to budget and timeline.
• Collaborate with platform leadership and Digital Product Owners (DPOs) to manage web content creation in a fast-paced environment.
• Act as the main point of contact for projects, providing updates, addressing concerns, and managing expectations.
• Identify potential risks and develop mitigation plans to keep projects on track.
• Implement quality assurance processes, conducting testing and reviews at key project milestones.
• Lead efforts to ensure digital accessibility standards are met and provide guidance on automated and manual testing.
• Implement SEO techniques to enhance content visibility and usability.
• Perform site audits to identify opportunities for improvement in style, accessibility, and performance.
• Use tools like Adobe Analytics to analyze website traffic and user behavior for continuous SEO improvement.

Knowledge and Experience:

• Build trust-based relationships with the team.
• Be curious, ask good questions, and observe what motivates team members.
• Connect to the bigger picture and involve the right people in decision-making.
• Provide feedback for growth, coach, sponsor, and support digital product owners.
• Foster a culture of trust and continuous improvement.
• Create a high-performance, transparent environment focused on accountability and results.
• Lead organizational change and advocate for improvements.
• Manage upwards effectively.
• Build frameworks and standards to ensure accountability.

Qualifications:

• 4+ years of experience in web content creation, editing, and web CMS authoring tools.
• Strong storytelling, writing, editing, and proofreading skills with excellent attention to detail.
• Experience with web analytics and feedback platforms like Adobe Analytics, Optimizely, Tealium.
• Demonstrated success in driving traffic, improving user experience, and optimizing conversion rates.
• Nice to have: Experience with Adobe AEM, SEO principles, UX writing, and developing content guidelines.
• Nice to have: Bachelor's degree in journalism, English, communications, marketing, or a related field.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience developing and governing taxonomies and metadata schemas.
• Experience establishing content governance and review systems.
• Strategic thinker with a proven track record in developing and executing analytics approaches.
• Comfortable operating in a hybrid work environment, taking charge of strategy and ownership over key success metrics.
• Ability to thrive in a fast-paced environment and prioritize work based on potential impact.
• Experience in establishing and gaining cross-functional alignment on technology product vision, roadmap, and implementation in a matrixed organization.
• Entrepreneurial spirit with the courage to challenge the status quo.
• Regularly measure results and adjust based on a test-and-learn strategy.
• Strong written and verbal communication skills, with the ability to connect with senior leaders.
• Understanding of legal, regulatory, privacy, and compliance requirements within the insurance or other highly-regulated industries.