Manager, Performance Marketing (D2C)

The Performance Marketing Manager will drive performance media to fuel Elizabeth Arden DTC e-commerce growth targets. The Performance Marketing Manager will oversee the day-to-day campaign management with the media agency, the innovation/testing roadmap and optimize performance against KPIs. He/she will plan, execute, and optimize all performance media tactics and budgets at yearly, monthly and weekly levels to exceed ecommerce revenue and growth targets. This role sits within Sales working collaboratively with Brand Marketing, Creative, Media, Customer Marketing, Planning, Development, IT and Finance. The DTC Performance Marketing Manager will report to the DTC Digital Marketing Director.

Responsibilities Will Include, But Will Not Be Limited To

• Create multi-channel campaigns across affiliate, paid search, display, and paid social to improve reach, engagement, and ROAS while supporting brand equity driving initiatives
• Own and oversee day-to-day operations of DTC performance marketing channels and drive channel goals, specifically on ROAS, Revenue, LTV:CAC Ratios, CTR, CPA, Traffic, and conversion KPI’s
• Define mix of tactics and platforms, ensure executional excellence, measure and report monthly/weekly/daily performance to optimize spend and mix
• Manage the campaign process from inception to execution, from planning, costing, model building and delivery of ongoing DTC campaigns
• Continually adjust and evaluate strategies based on budget restrictions, revenue goals, and performance metrics to drive optimal results
• Plan budget, forecast and track spend per channel. Proactively manage budget to meet the desired balance between ROI and spend, working closely with finance and procurement when necessary
• Leverage multiple data sources to optimize personalization, segmentation, and audience strategies cross-channel, utilizing the Customer Data Platform (CDP) and Email Service Provider (ESP)
• Plan promotional campaigns to increase AOV, reduce churn, improve overall lifetime value (LTV) and therefore support net revenue growth of the business
• Coordinate development, design, and creation of media assets while ensuring campaigns are consistent and aligned with other areas of the business
• Continually test and optimize creative elements to boost overall performance
• Own campaign briefing process, assets, schedules, and project organization to ensure both requirements and delivery dates are clearly communicated, understood, and executed
• Partner with brand marketing, PR and social teams (IMC) to develop and maintain an editorial calendar, manage content development, and align brand priorities
• Work with the designer and copy-writer team to ensure consistency of automated and ad hoc campaigns content in accordance with individual brand guidelines
  
  

Requirements

• 5-8 years of brand digital marketing experience
• A bachelor’s degree in a relevant field and/or experience working with consumer brands
• Experience working with internal and external partners across multiple disciplines
• Expert in Google Analytics and has strong excel and reporting skills
• Experience working with Affiliate networks, Meta Ad’s manager, TikTok Ads Manager, and Google Ads
• Excellent oral and written communication/presentation skills
• Experience managing a digital marketing budget cross-channel
• Strong understanding of performance media principles
• A self-starter who has experience driving brand and financial goals. Ability to work well in a fast-paced, collaborative environment and is detail oriented
  
  

The base pay range for this position in New York City is $105,000 and $120,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

This role is eligible for an annual bonus based on company performance.