Manager of VIP

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Title: Global Celebrity/VIP Relations Manager

Location: New York, New York - Hybrid

The successful individual will leverage their proficiency to…

• Support the Celebrity Relations team to develop focused global strategies to increase brand awareness and exposure specifically through celebrity engagement
• Assist with negotiating and managing all talent contracts and advise on best practices
• Support international marketing teams in identifying and obtaining talent relevant to market; develop tailored programs per market consistent with our global brand messaging
• Build and maintain relationships with key celebrities, talent agencies, and stylists while constantly scouting and advising on new opportunities
• Track all VIP dressing by monitoring photo sites and maintaining a calendar of confirmed VIP dressing moments
• Draft VIP dressing press releases, working in conjunction with the editorial team for approval
• Monitor rising talent to evaluate who is appropriate for Coach, and select appropriate talent for relationship development
• Collaborate cross-functionally with marketing, PR, events, creative and production teams to successfully support and execute global brand campaigns and events
• Oversee and manage all sample requests, product orders for VIP send outs and fittings, working closely with the celebrity relations assistant and external teams as well as logistics to achieve seamless execution
• Support on talent experience for events, shoots, and seasonal shows i.e. Inclusive of booking talent travel, glam and other accommodations
• Support in the development of talent proposals and research
• Partner with finance to effectively manage the annual budget
• Organize and maintain VIP gifting orders
  
  

The accomplished individual will possess...

• Minimum 5-7 years experience in VIP relations role or fashion PR role with VIP crossover
• Equivalent combination of education and experience will be considered
• Knowledge and strong interest in fashion, culture, entertainment, established and up and coming talent
• Excellent relationship building and interpersonal skills across internal and external partners
• Self-starter with strong initiative, ownership, follow up and accountability skills
• Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment
• Strong verbal and written skills
• Experience with budget management and invoice processing
• Experience with Launchmetrics’ sample program and Tribe
• Experience with building and maintaining relationships with key talent agencies, and stylists
• Strong proficiency in Microsoft Outlook calendar, Word, Excel & PowerPoint; Mac knowledge preferred
• Ability and willingness to work in office 3-4 times a week
• Ability and willingness to travel for talent shoots and fittings
  
  

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  
  

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  
  

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans With Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com

Visit Coach at www.coach.com.

Work Setup

BASE PAY RANGE $80,000.00 TO $100,000.00 Annually

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