Manager of Subscriber Acquisition Marketing

About Us
Solar Landscape is a groundbreaking renewable energy company on a mission to make solar power affordable and accessible to all.

Solar Landscape partners with commercial real estate companies to develop, install and operate large rooftop solar installations. Households in the surrounding communities can subscribe to a portion of these solar installations and receive credits on their utility bill at a guaranteed discount, saving them money. This innovative model – community solar – is providing more solar power to the grid and solar savings to the two-thirds of Americans that cannot otherwise access it.

Solar Landscape is growing fast. Doubling in size year after year, we are looking for the best and brightest to drive our next phase of growth. We’re made up of thought leaders, thinkers, dreamers, doers. We are insightful, driven, rebellious, fun, and we are better together. Our diverse and unique backgrounds are all given a voice and seat at the table to help make real change for the communities we serve.

For more about Solar Landscape, visit www.solarlandscape.com.

About The Role
As the Manager of Subscriber Acquisition Marketing at Solar Landscape, you will play a pivotal role in driving community solar enrollments through targeted direct mail campaigns and partner marketing programs. Your expertise in marketing strategy, testing, analysis, creative development, and project management will be essential in hitting our big goals. This role will establish the direct mail acquisition channel at Solar Landscape, laying out the initial strategy and identifying vendors to support our direct mail campaigns. This role will also scale our partner marketing programs, working with corporate and non-profit partners to acquire subscribers for our community solar projects.

Responsibilities

• Direct Mail:
• Identify target households and mailing lists based on likelihood to respond and subscriber quality
• Create test and offer matrices that lead to actionable learnings for optimizing campaign performance
• Collaborate with internal teams and external vendors (when necessary) to create compelling messaging and creative
• Directly manage all stages of the direct mail lifecycle: creative development, test and offer plan, list segmentation, production, analysis, and optimization
• Manage the direct mail marketing budget and measure performance against target subscriber acquisition cost.
• Partner Marketing:
• Together with the Business Development team, design and execute marketing programs with corporate partners to subscribe their customers, employees, and/or tenants
• Collaborate with community outreach teams to align efforts and provide marketing support for non-profit partnerships.
• All Programs:
• Ensure compliance with relevant state policy and community solar program rules; review all marketing materials for accuracy and compliance
• Track key performance indicators (KPIs) such as response rates, conversion rates, and subscriber acquisition cost
• Use data-driven insights to optimize marketing strategies and achieve enrollment targets
• Generate regular reports on campaign performance and present findings to leadership
  
  
  
  
  

Qualifications

• Bachelor’s degree in marketing, business, or related field
• Proven experience (5+ years) in direct mail marketing, preferably in the renewable energy or utilities sector
• Strong project management skills with the ability to handle multiple campaigns simultaneously
• Excellent communication and collaboration skills
• Proficiency in marketing analytics and reporting, with the ability to derive insights and make data-driven decisions
• Passion for sustainability and clean energy
  
  
  
  
  

Benefits And Perks
Solar Landscape’s company culture is second to none.

Our 175+ employees combine our mission, grit and drive with a rebel’s attitude that is changing the industry:

• Located in the heart of historic Asbury Park, our state-of-the-art office space offers flexible workstations encouraging collaboration and movement
• Hybrid and remote work schedules ensuring a healthy work/life balance
• Employees come together to eat every day! Like in a home, our gourmet kitchen is the heart of the office. Solar Landscape has a full-time in-house chef cooking daily farm-to-table meals using locally sourced organic food
• Also included in employees is our competitive compensation package; a 401(k) employer-match; health, dental, & vision insurance, flexible paid time off and holiday PTO; We provide healthy snacks, coffee, volunteer opportunities, company outings, and more!