JOB TITLE: Manager of Events & Client Engagement, Americas – TOM FORD FASHION
REPORTS TO: VP Communications & Marketing, Americas
JOB PURPOSE
The Manager of Events & Client Engagement will spearhead the strategy, planning, and execution of all retail events and client engagement activities aimed at developing top-tier and mid-tier clients across the Americas. All strategies will focus on driving client retention, accelerating top-tier and mid-tier client growth and average spend, and also facilitate the acquisition of new clients through targeted engagement programs. The role will require close partnership with the VP Communications & Marketing and HQ partners in NY and Milan, as well as with retail leadership to ensure a seamless and elevated brand experience and flawless execution in market.
TASKS & RESPONSIBILITIES
OVERVIEW
Responsible for developing the Americas event strategy, in partnership with VP and corporate/retail partners
Plan and execute events with precision all client activations in market; primary focus will be on retail activations, with focused activations as required to support key wholesale partners
Develop client activation strategies focused on driving retention of top-tier and mid-tier clients; create comprehensive proposals to present to the global office and gather feedback.
Develop and execute client gifting programs, with a timely focus on key periods (Holiday, Mother’s Day, Father’s Day, Valentine’s Day, and others) in order to drive client loyalty and sales ROI; partner with HQ to ensure local needs are developed proactively to drive the business
Develop and maintain brand partnerships and charities for events and activities that enhance brand equity and drive ROI
Measure conversion and sales uplift from all initiatives and activations in partnership with CRM; provide timely ROI analysis to optimize each initiative to ensure delivery of relevant KPI’s
Responsible for tracking and developing top clients in partnership with Head of Retail, field leadership, and global HQ teams
Identify, cultivate, and implement immersive personalized brand experiences customized for top-tier clients
Effectively manage event and gifting budgets as well as all related invoicing to ensure budgets are respected
Travel as required domestically and internationally to support events, as directed
CLIENT EVENTS
Develop and oversee regional calendar of client engagement events and associated budgets, collaborating with the VP Marketing and Communications and Global Events Director
Collaborate with global team to manage printing and delivery of invitations, client gifts, catering, champagne, flowers, and other related items
Partner with retail/wholesale teams to develop and propose targeted client lists for each activation and to propose impactful event proposals, partnerships, and initiatives
Supervise entire event production process and timelines by managing vendor arrangements, provide operational assistance to stores, and oversee event execution, ensuring comprehensive written and visual documentation.
Develop action plans as required, solicit feedback, and share weekly updates on progress and outcomes
Execute client activations during runway shows as required for top VICs (inclusive arrangement of travel, scheduling, and collaboration with concierge services)
SKILLS & REQUIREMENTS
5+ years of luxury retail event experience, previous retail clienteling experience preferred
Detail-oriented and highly organized with excellent communication skills, and the ability to manage multiple tasks simultaneously
Ability to establish strong relationships at all levels with supervisor, colleagues, executives, industry partners/vendors, and clients
Exceptional presentation skills and the ability to respond to questions in a clear and concise manner, including to company executives
Adept at thriving in a rapidly changing and dynamic work setting.
If required, ability to work flexible schedule based on business and event needs, which may include evenings, weekends, and holidays
Understanding, knowledge and interest in fashion, philanthropy, and culture
Collaborative team player who enjoys working in a cross-functional team environment
Expertise in other Microsoft Office programs, especially PowerPoint
Strong understanding of financials, retail math and the ability to manage budgets
Ability to travel frequently (including international)
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Retail Apparel and Fashion
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