Manager, Global Consumer Insights

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE’LL NEED

The Manager, Global Consumer Insights will play a critical role in Wingstop’s strategic growth agenda for both our International and Domestic teams. This role will be responsible for bringing consumer insights to the organization through both primary and secondary data sources. This person will be an essential cross-functional partner who is able to utilize research resources to answer essential business questions and play a pivotal role in our international expansion efforts.

In order to be successful in this role, the candidate must possess strong research, analytical, and communication skills. Extensive experience designing and executing both quantitative and qualitative research studies, internationally and domestically, is required. The person in this role should have the ability to weave multiple data forms into actionable insights, and to communicate those insights in a straightforward yet compelling manner. Exceptional team, cross-functional, and partner leadership skills are essential.

Specific responsibilities include:

• Providing strategic recommendations and guiding expansion efforts as Wingstop builds its global presence
• Owning go-to-market consumer POV for International expansion
• Working directly with global Regional Vice Presidents to consult on existing and expanding market strategies
• Managing all International research, including new market assessments, positioning/marketing strategy, taste tests, and brand health tracking
• Partnering closely with cross-functional partners on key strategic projects that could include creative campaign development and testing, customer segmentation efforts, and macro-economic trend tracking
• Acting as an insights leader, including identifying areas where insights are needed, engaging appropriate insights resources, and socializing learnings throughout the organization
• Providing actionable insights across a variety of data sources, including custom marketing research projects, ongoing tracker/customer experience databases, secondary syndicated data sources, and point-of-sale data
• Managing key initiatives/projects from beginning-to-end, including project planning, day-to-day project management, and influencing/leveraging internal cross-functional teams as well as external agency teams
• Partnering with and managing external marketing research vendors and data suppliers as needed to address key business issues
• Utilizing DIY research platforms when needed for quick and efficient research projects
• Knowing and understanding the Wingstop business from all angles, including its competitive advantages and challenges
• Other duties as assigned

WHAT YOU’LL NEED

• Bachelor’s degree in Market Research, Marketing, Psychology, Sociology, Consumer Behavior, Business Analytics, or another related field required
• Minimum of 5+ years professional related experience, ideally with 2+ years in the foodservice or restaurant category
• Strong working knowledge of a wide array of marketing research methods, platforms, and applications
• Experience working in a global capacity and demonstrated experience executing research and developing insights in international markets
• Ability to analyze and synthesize multiple data sources to produce succinct reports and narratives
• Deep understanding of and extensive experience with both qualitative and quantitative research methodologies. A demonstrated ability to design, implement, execute, analyze, and report all types of insights projects from brand health tracking to focus groups to concept testing to food sensory testing and more.
• Market research experience on both the client side and the agency/vendor side is a strong plus
• Experience working with brand health tracking metrics and vendors to track key metrics such as brand awareness and consideration over time.
• Must exhibit critical thinking, curiosity, and willingness to experiment and try new solutions
• Must be able to effectively prioritize and execute tasks
• Must have excellent communication skills and be willing to engage with senior team members, cross-functional teams, agency partners, and franchisee partners
• Willing to thrive in a fast-paced, entrepreneurial, empowered, action-oriented culture

WHO YOU ARE

HUMBLE: Embracing humbleness fosters a collaborative and inclusive environment, where individuals prioritize the success of the team over personal recognition, ultimately contributing to a more cohesive and effective workplace.

HUNGRY: There’s a fire in you to keep pursuing excellence. You actively seek out challenges, set ambitious goals, and consistently demonstrate a proactive approach to tasks. You have a desire to support Wingstop in our goal to become a Top 10 Global Restaurant Brand.

SMART: Not solely based on intellectual prowess, but rather on emotional intelligence and interpersonal skills. A keen understanding of others, communicating effectively and collaborating seamlessly.

SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team.

ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

BENEFITS

Flavor Perks:

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Fun is the best flavor:

• Lunch provided every Tuesday and Thursday in office
• Work from home Fridays
• Discount on Wingstop gift cards
• Discounts at Under Armour, FitBit, NFL, and NHL
• Discounted onsite dry cleaning
• Discounted onsite car detailing
• Onsite game room and patio

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.