Manager, Digital Media- Digital Marketing

Summary Statement

The Digital Media Manger in an up and coming media professional, who will manage all media planning, publisher relations, budgeting, invoicing etc. This is inclusive of all day-to-day business activities for digital marketing team with the objectives of increasing brand awareness, enhancing brand image and increasing sales while raising company/brand/product profitability. This is inclusive of oversight of all property and nightlife digital strategy and advertising campaigns.

Primary Job Duties: - Includes but is not limited to:

• Plan and execute all digital marketing tactics and programs that will be performance based with structured revenue and brand awareness goals.
• Manage all media publisher and agency communication.
• Manage all Google advertising suite of programs (Google Ads, Hotel Ads, SEM), CPC bid strategy for SEM, MetaSearch, etc.
• Experience with constructing test media campaigns including dynamic ads, building and bidding within programmatic & native display advertising exchanges
• Project management skills that enable the ability to manage multiple priorities in a fast-paced and deadline-driven environment.
• Manage and refine all digital ROI and KPI goals and monitor key online marketing metrics to track success.
• Ability to produce executive level reports and presentations on a routine basis.
• Analyze media metrics to draw key recommendations around website optimization and ad campaigns.
• Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
• Perform other job-related duties as requested.
  
  

Qualifications

• At least four years in digital marketing experience.
• At least three years of leadership/management experience.
• Working knowledge with the development and implementation of SEM strategy.
• Working knowledge with managing digital publishers directly inclusive of contract negotiations.
• Working knowledge managing multiple complex paid digital and social campaigns across multiple brands, simultaneously.
• Proficient knowledge in paid social media specifically in Facebook, Instagram, LinkedIn, YouTube and other emerging platforms.
• Strong problem-solving and written and verbal communication skills.
• Strong budget management skills and highly proficient analytical skills.
• Ability to work varied shifts, including nights, weekends and holidays.
• Ability to effectively communicate in English.
• Polished appearance and demeanor.
• Excellent customer service skills.
• Ability to obtain and maintain full knowledge and understanding of company and department rules and regulations, policies, procedures.
• Ability to successfully supervise and mentor a team.
• Must be at least 21 years of age.
  
  

Preferred

• Bachelor's degree in Marketing or Business Management; or equivalent education and experience.
• Knowledge and experience leveraging digital media in support of larger integrated brand campaigns within hospitality, entertainment, or luxury product vertical.
• Previous experience working in a global advertising agency.
• Google certification.
• Facebook Professional Blueprint certification in media planning and buying.
• Previous experience working in a large, luxury resort setting.
  
  

Certificates, Licenses, Regulations

• Proof of eligibility to work in the United States.
  
  

Physical Demands

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be tolerant to varying conditions of noise level, temperature, illumination and air quality.
• Prolonged sitting/standing.
• Bending and reaching.
• Transporting, pushing, pulling, lifting and maneuvering items weighing up to 10 lbs.
• Eye/hand coordination.
• Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (MSDS) and other instructions.