Manager, Category & Shopper Insights

Our client, an iconic, global CPG company, is looking to hire a Manager, Category & Shopper Insights to join their corporate Marketing team in Rogers, AR. The Manager, Category & Shopper Insights is responsible for providing expert, non-biased consumer, shopper and category insights that support the growth of a high-growth category.

Manager, Category & Shopper Insights Responsibilities:

• Develop and present insights based on the shopper, category, consumer, and marketplace that highlight actionable opportunities and solutions that are beneficial to the category and the organization
• Partner with the sales team to create and plan recommendations based on insights to grow the Pest Control category
• Supports the development of sales presentations, inclusive of new item innovation, from a category and shopper lens
• Be an expert on the category and the Category and Shopper Leadership tools and capabilities
• Effectively communicate, lead, and prioritize workload across multiple workstreams
• Must be a self-starter who can proactively anticipate business needs and has strong problem-solving skills

Manager, Category & Shopper Insights Requirements:

• Bachelor's Degree and 7+ years related work experience, or advanced degree with 5+ years related work experience
• 5+ years of experience in Category Management or Shopper Insights within CPG/retail
• Proficiency in Category + Shopper Insights Toolkit across Scan Data (Luminate, Nielsen Discover), Panel Data (Luminate, Numerator, Nielsen, Circana)
• Experience with Shopper Survey Design & Fielding, Primary & Secondary Research, Space Planning (Light Usage), and additional tools
• Story Telling - Skilled in creating clear, informative, and visually appealing data visualizations that thoughtfully link data insights to strategic recommendations for the business
• Experience working with Microsoft Office programs specifically Excel and PowerPoint
• Strong presentation skills.
• Excellent interpersonal and communication skills required for building internal and external relationships and working on a high-performance team.

If you are interested in this opportunity and meet the qualifications, please apply today!

Thank you,

Stephanie Moncada
Principal
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: https://www.thelasallenetwork.com/wp-content/uploads/2024/04/Field-Employee-Benefits-LaSalle-Network.pdf