Your Opportunity as the Manager, Category Leadership – Sweet Baked Snacks
Lead in the development of key components of JM Smucker’s Category Leadership capabilities for the Sweet Baked Snacks category to deliver Smucker & Category business results. Lead in the development of Category specific or retail-oriented insights and Category Leadership materials across multiple functions. The position is expected to be the go-to category expert, responsible for providing in-depth category, retail, consumer and shopper expertise.
Leads, develops and updates Category Growth Drivers - Strategy, Initiatives and Category Leadership content of compelling category strategies and stories to drive category future growth potential
Leads 4P Guiding Principles
Provides thought leadership to elevate JMS voice and influence
Actively engages in consumer, shopper and category insight workstreams to identify opportunities and deliver fact-based strategic selling through activation
Collaborates and influences across the Sweet Baked Snacks organization (portfolio optimization, brand planning, innovation pipeline, etc)
Develops retail-oriented insights and analytics
Leverages available data and insight resources to identify and create new insights and category opportunities
Leads omni activation and integration into all category deliverables and workstreams
Provides category and key customer business analytics
Identifies requirements for tool development and data support systems to increase visibility and application of key category insights
Customer & Customer Team Engagement
Participates with sales and field category leadership teams on top customer calls as category expert and solution / initiative development to drive the Category & Smucker business
Provide category consultation at internal and external meetings to provide context, direction, and guidance regarding potential actions
Brings back retailer and field team category learnings to Marketing and cross functional business areas
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Minimum Requirements
What we are looking for:
Bachelor’s Degree
5+ years of Shopper Insights or Category Management experience
Experience building relationships with customers / retailers
Experience in analysis of shopper / consumer-based CPG information
Strong analytical skills, problem solving and storytelling experience
Proficient in leveraging IRI/ Nielsen/ Circana data
Ability to develop and translate insights into actions
Strategic mindset to help build and execute effective plans
Ability to travel up to 30%
Additional skills and experience that we think would make someone successful in this role (not required):
Experience working cross functionally in a Headquarter environment
Experience working with Dollar General
Planogram software experience (JDA Prospace)
Learn More About Working At Smucker
Our Total Rewards Benefits Program
Our Thriving Together Philosophy Supporting All Impacted by Our Business
Our Continued Progress on Inclusion, Diversity and Equity
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Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food and Beverage Services and Manufacturing
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