Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.
The Opportunity
The Card Acquisition Strategy & Advanced Business Analytics Manager will be responsible for the optimization of Ally Credit Card’s account originations marketing. They will play a critical role in the success of Card acquisitions. The Manager will collaborate across Card team building and running Card direct mail marketing & digital optimization models, prepare prospect data for campaigns, drive strategic analysis leading to improvements in prospect segmentation, targeting models and ultimately in acquisitions efficiency.
Ally work locations Wilmington DE or Charlotte NC - Hybrid schedule 3 days in office 2 days from home
At this time, Ally will not sponsor a new applicant for employment authorization for this position.
The Work Itself
The Manager will build and maintain Ally Card's marketing segmentation and targeting models for Prescreen campaigns (Direct Mail and Online)
Work with internal and external partners to plan campaigns’ details and prepare data for execution
Track and evaluate campaign results, identify business opportunities, and make recommendations for future campaigns
Conduct strategic analyses of segments, products, and pricing to understand customer experience, and improve business strategy and acquisitions efficiency
Support development of hypotheses for marketing/targeting tests, drive analyses of results and summarize and communicate insights
Manage marketing data and integration with external data and APIs
Use analytics and testing to optimize results
Evaluate acquisitions and account performance data and test findings
Contribute to processes and controls to ensure quality and compliant execution of Card campaigns
Skills
The Skills You Bring
4+ years of relevant experience as a Data Scientist or Business Analyst, or 2 years with Bachelor's and Masters degree in relevant field
BS or MS in Economics, Finance, Engineering, Mathematics, Science, MIS, or similar quantitative, analytical field
Banking, financial services, marketing and/or Credit Card industry experience preferred
Background in digital marketing a plus
Advanced in SQL and Snowflake required
Strategic thinking, and strong quantitative orientation
Ability to take advantage of open source technologies and explore emerging tools
Well-developed interpersonal and communication skills; relationship building skills
Self-starting, entrepreneurial mindset
How We'll Have Your Back
Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:
Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date)
Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf
Who We Are:
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range: An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.
Emerging
110000
Experienced
145000
Expert
180000
Incentive Compensation: This position is eligible to participate in our annual incentive plan.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Finance and Sales
Industries
Financial Services
Referrals increase your chances of interviewing at Ally by 2x