Manager, Brand Design
Articulate provided pay range
This range is provided by Articulate. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$126,100.00/yr - $189,100.00/yr
Articulate is the leading SaaS provider of online training solutions for the new world of work. Our industry-leading software and services make it simple for enterprises and SMBs to develop, deliver, and analyze online training that’s engaging and effective. We're in search of a Manager of Brand Design, a role suited for a creative thinker deeply passionate about design, storytelling, and empowering creatives across disciplines. Leading a small team of designers, you'll guide them in understanding, conceptualizing, executing, and delivering industry-leading creative that aligns with our brand and business objectives. Additionally, you'll actively contribute hands-on work while leveraging your expertise and strategic insights. Our ideal candidate champions design thinking, strategic acumen, and proficiency in modern design tools to maintain brand consistency and quality. They excel in diverse styles, communicate effectively, iterate swiftly, and collaborate seamlessly. Proficient in identifying design patterns, they balance individual and managerial duties, excel in stakeholder presentations, and foster a positive, collaborative environment while mentoring peers. What you'll do:
- Overall Impact
- Lead, inspire, and mentor a small team of brand designers to nurture their skills, and foster growth while partnering with other managers on the team
- Lead the advancement and broadening of design problem-solving, utilizing proficiency in brand design systems, execution of imagery systems, conceptual development, and creative strategies to pave the path forward
- Facilitate collaboration between our design leaders specializing in motion, .com, and identity work, fostering a holistic approach to brand iteration
- Communicate complex concepts to stakeholders representing strategic and user-focused viewpoints
- Estimate work timelines, prioritize efforts across multiple verticals, and drive work forward
- Steer design decision-making to meet the needs of users while also aligning with our business goals, measuring solutions and outcomes against providing customer value
- Break down complex projects into simple systems that can be effectively designed and maintained by less experienced designers
- Collaborative Thought Partner
- You'll collaborate with our other brand design managers to influence our holistic growth strategy and champion brand design as a crucial element of our organization
- Collaborate with Creative Operations and our team to refine design processes, streamline design team operations, and enhance overall team culture
- Work closely with our copywriting team to facilitate cohesive and productive brainstorming sessions for work that we are responsible for
- Collaborate with our marketing partners to craft groundbreaking storytelling narratives that drive engagement and guide users seamlessly from discovery to purchase
- Art Direction & Agency Management
- Coordinate with the Director of Brand Design in overseeing and managing relationships with external creative agencies, ensuring seamless communication and collaboration
- Guide and develop multi-touchpoint campaigns and growth asks in our quest to grow fast and ensure we optimize the top-of-the-funnel
- Build cohesive and on-brand imagery assets that can be utilized and refined across several different types of asset development
- Ensure big-picture thinking as we continue to iterate on our brand guidelines and imagery systems
- Systems Thinking, Storytelling, and Concept Development
- Expertise in operationalizing systems thinking within imagery, graphics, and storytelling for campaigns, advertisements, and marketing assets will serve to integrate our work across various team verticals (motion, content, UI/UX, identity)
- Ability to express and communicate a brand through distinct graphics, patterns, motion, and interactions as we are at a juncture in which we are iterating and defining these components to be more clearly codified
- Identify and codify how we may push the boundaries of our illustration and photography style and begin to map and develop clean go-to toolkits
- Partner with the motion design team in how we may deliver, define, and refine motion in our storytelling capabilities
- Identify with our design team how we may isolate patterns and bring life to them across story-telling moments such as campaigns and advertisements
- Collaborate on expanding, evolving, defining, and documenting flexible design systems that achieve bar-raising quality and consistency for the brand at scale
- Work with and iterate upon our illustration style to develop patterns and codify these patterns to be go-to solutions at any given moment
- Brand Guidelines
- Partner with the creative team leadership to iterate, optimize, and develop a distinctive brand with a cohesive set of guidelines
- Ideate, iterate, and help breathe new life into our brand and its guidelines so they are rooted in strategy as our company and our product grow
- Team Management and Mentorship:
- Provide thoughtful feedback and identify areas for improvement in brand design critiques to drive high-quality, iterative, and customer-focused design
- Support and motivate the team to manage deadlines in collaboration with marketing product design and copywriting partners to deliver against roadmap goals reliably
- Give guidance that unblocks others
- Scope and define work into milestones and timeframes
- Team Citizenship
- Push forward the craft of brand design and systems thinking with an eye on industry trends and best practices
- Make a significant impact on the process of how design work is done, the operations of the design team, and the overall team culture
- Assist with finding new design talent and guiding junior-mid level peers
- Bachelor's degree in Graphic Design, Interaction Design, or related field
- 8+ years of professional creative experience with a wealth of creative knowledge and passion for keeping a pulse on design trends and the competitive landscape, at least 3+ years of management experience
- T-shaped creative with mastery level expertise in building out strategic concepts, and campaigns as well as codifying visual assets across tactics
- Passionate about end-to-end customer experience holistic of brand and product
- An excellent ability to tell a story and weave a complex landscape of assets into a beautiful narrative
- Understanding of user-centered design principles, UI design principles, and best practices
- Ability to think strategically and translate business objectives into customer-focused design solutions
- Leadership, communication, and presentation skills, with the ability to influence and inspire cross-functional teams and stakeholders
- A compassionate doer who seeks to improve our processes and regularly works to identify areas to maximize team efficiency
- You are resilient, reliable, and optimistic
- Previous experience working in a SaaS or software product-led company
- Familiarity with image design systems and digital design systems and their implementation to scale design efforts
-
Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Software Development
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