Loyalty Specialist

OVERVIEW:

This role exists to support in the ideation and deployment of loyalty efforts that aim to increase customer engagement and retention.

The Customer Loyalty Specialist will report to the Customer Loyalty Manager. The Loyalty Specialist is responsible for supporting daily operations of loyalty and referral programming. They will work to develop personalized strategies that meet team goals and KPIs. This is a heavily collaborative role, and the candidate will work with peers across marketing to ensure seamless execution and implementation of plans.

Please note t his is a hybrid role partially based in our New York City office. All candidates must be local or willing to relocate. You must also be authorized to work in the United States .

WHAT YOU'LL BE DOING:

Responsible For:

Loyalty Program Maintenace & Growth

• Support the Loyalty Manager in the implementation of the loyalty program
• Discover new ways to drive customer loyalty and engagement at Gymshark
• Manage retention initiatives (loyalty & referral) that look to improve customer lifetime value
• Plan personalised customer experiences which acquire, retain or reactivate high-value customers
• Create loyalty specific rewards supported by customer data and feedback
  
  
  

Referral Program Management

• Monitor referral program to ensure a good customer experience
• Uncover optimizations & testing opportunities to reach monthly goals
• Monthly planning for future initiatives
• Handle weekly referral reporting across different regions
• Establish cross-functional stakeholder relationships
  
  
  

Analyze Data & Insights

• Assist in the day-to-day monitoring of loyalty program performance including tracking of customer enrollment, point accrual, and reward redemption
  
  
  

Accountable For:

• Maintaining weekly reporting for both referral & loyalty program
• Lead monthly ideation sessions for retention efforts
• Collaboration with marketing channels to execute campaigns that drive program growth
• Gather and analyze customer feedback
• Keeping informed on industry trends
  
  
  

WHAT YOU'LL NEED:

Essential Skills & Experience:

• Customer first mindset
• Detail orientated
• Collaborative and communicative
• Adaptable
• Strong analytical skills
• Test & learn strategies
• Experience and passion for loyalty programs & customer marketing
• Familiarity with customer retention strategies
• Willing to challenge and be challenged
• Willingness to give and receive effective feedback
• An understanding of CRM and channel strategies including SMS, In App messaging, email
  
  
  

About Us

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

At Gymshark we believe in the importance of investing in our employees through their physical, mental, and financial health along with being able to provide some fun and inclusive perks along the way.

This role has a salary range between $63,000-$73,000. The base pay offered is based on market, experience, and skills.

Part of our compensation package includes a discretionary annual company performance bonus. We are also able to offer our employees and their families a comprehensive medical, dental, and vision package. Gymshark provides company paid short-term and long-term disability insurance, life insurance, and our Sharks also receive a generous 401K match to help them save for their retirement.

Gymshark will continue to support our employees’ overall wellbeing through several perks including 20 days of paid time off (plus your birthday), 11 holidays, transportation allowance, wellbeing program, and a 50% discount on all Gymshark items. We hope you consider joining our growing family in New York City.

• All benefits are non-contractual, and Gymshark may amend, terminate, or enhance the benefits provided you and our other employees from time to time as it deems appropriate.
  
  
  

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email peopleteamusa@gymshark.com.