Local Franchise Marketing Manager

Ready to be part of a dynamic and growing company?

ServiceMaster Brands is looking for talented people to join our team! Come join SMB where we promote from within.

Local Franchise Marketing Manager

The Local Franchise Marketing Manager will support local marketing efforts executed by the ServiceMaster Clean franchisees. In this role you will drive brand awareness, franchisee engagement, and support revenue growth. You will collaborate with various teams and stakeholders to execute effective marketing campaigns and initiatives.

What You'll Do

• Ensure franchisees are spending their required local marketing spend in the most effective and efficient manner possible.
• Work with brand marketing team to plan, align and activate local franchise efforts to the overall brand marketing strategy.
• Consult and liaise with franchise organizations to enable effective execution and maximization of marketing programs such as co-ops.
• Facilitate local activation of We Serve through locally held events i.e., golf outings, 5k runs, etc.
• Educate and train the franchise network on various aspects of marketing to help gain full effectiveness of their marketing spend.
• Act as a liaison between franchisees and the brand marketing team to facilitate requests and support local marketing efforts.
• Work directly with franchisees to develop appropriate marketing KPIs for their business.
• Provide reporting to franchisees and brand leadership on approved marketing budgets and current spend pace.
• Build reports and communicates the approved marketing budget and current spend pace to the Marketing leadership team.
• Work with the brand marketing team to cascade the national strategy to local franchisees.
• Identify and aid in the implementation of marketing opportunities based on network performance and success.
• Promote best practices on marketing spends and staffing to support location growth objectives.
• Understand the local B2B sales cycle and coordinate marketing activities to deliver qualified leads to the local sales representative.
• Provide ongoing consultation with franchisees regarding local advertising initiatives and spending.
• Monitor, track and follow up on assigned initiatives or action plans.
• Assist other marketing team members with any projects identified as a key focus, demonstrating flexibility and positive attitude in embracing sometimes quickly changing priorities, responding to incoming requests, and responding to franchise requests, calls, and emails within 24 hours.
  
  

What You Bring

• Ability to work independently as well as part of a team, who enjoys collaborating and partnering together in a high functioning environment.
• Knowledge of social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.)
• Must possess a positive attitude with the ability to build good relationships internally across the organization and with external partners.
• Ability to influence others across all levels of an organization.
• Sense of urgency, with the ability to meet goals and deadlines.
• Strong written and verbal communication skills.
• Strong organizational and prioritization skills with the ability to multitask.
• Ability to work in a fast-paced environment in which requirements and priorities change.
• Able to persevere in overcoming obstacles or setbacks, by taking swift and efficient action.
• Must be results oriented, a self-starter, and have strong initiative.
• Selflessness and willingness to make a positive impact every day.
• Values diversity and inclusion.
• Bachelor’s degree in marketing, business administration, or a related field
• 2 - 3 years of experience managing projects or initiatives
• 2 - 3 years of experience developing and providing training and counseling
  
  

Work Location:

This role is 100% remote with up to 10% travel expected.

About ServiceMaster Brands

ServiceMaster® Brands® is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, Aftermath Services®, Indoor Science.

While each brand maintains a distinct identity, we share a commitment to our mission to Making Everyday Heroes More Heroic™. From our franchisee experience to career development to our community outreach efforts, our values – We Serve, We Care, We Deliver, We Do - guide us.

Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career.

ServiceMaster Brands is headquartered in Atlanta, Georgia.

Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.