Looking to make an impact? At Retencity, we eat, sleep, and breathe lifecycle & loyalty marketing, helping fast-growth and enterprise brands scale ongoing email + SMS growth.
As a Lifecycle Marketing Specialist at Retencity, you’ll be on the front lines of client communications, writing design briefs, project managing the design process, seeking approvals and revisions, coding, loading, QAing and deploying messages.
At Retencity, our core values are “Humanity First, Grow to Goals, Candor, and Rise Together.” This ain’t our first rodeo, and as a young agency, we’re looking for collaborative, compassionate & candid A players to create amazing client experiences and have tight feedback loops.
While your primary point of contact on the brand side is often a marketing leader, sometimes they’re even the Founder or CMO, so speaking the industry languages, and keeping up with trends and evolving capabilities is critical.
We believe in a BFF strategy with our clients, understanding that while business goals are front and center, we care about the humans first. As such, beyond professional client communication, managing proper client expectations is a cornerstone of having the best possible relationships. You’re an ace at ensuring that Retencity and clients are up to date, and feel confident in our work, results, and long term relationship.
Responsibilities:
Support Retencity Strategists & Leadership with managing daily operations of lifecycle marketing software on behalf of clients.
Create design briefs and provide copy and instruction for emails, SMS, MMS, Push notifications, and In-App Messaging.
Coordinate between client(s), designer(s), coder(s), and strategist(s) to ensure asset completion is executed to proper specifications.
Execute email sends, including building advanced segments, QA, scheduling and deploying email and SMS sends in conjunction with content calendar
Check, start, and stop automated programs to ensure communications are running properly.
Create, schedule, and conduct meetings, as required.
Create monthly reporting to communicate performance to internal and client teams
Stay up to date on lifecycle best practices.
Participate in campaigns and initiatives for new client acquisition for Retencity.
Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Qualifications:
Excellent time management and communication skills
3+ years of experience in email + SMS marketing production, with at least 1 year in an agency setting
Familiarity with with HTML/CSS Required
Hands on keyboards experience working with a variety of platforms (Klaviyo, Iterable, Braze, Attentive, Postscript, etc.,) a plus
Experience with eCommerce/ Retail brands and platforms, and the relevant ecosystem tech stack for email + SMS
Proven track record of exceptional performance in building lifecycle marketing revenue
Mobile App, Mobile Push, Web Push, In-App Messaging experience a plus
Highly process oriented, with the ability to project manage competing priorities in a disciplined manner while openly communicating with multiple stakeholders
Strong writing experience coupled with a drive to constantly improve your ability to connect through the written word
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment
This is a full-time, fully remote role.
Salary Range: $50,000 - $65,000 annual salary
About Retencity: Built with a mission to unleash growth for fast-growth and enterprise brands, Retencity is made up of established lifecycle leaders and the marketing minds of the future. Laser focused to help brands meet their full potential, the Retencity team relentlessly works to elevate brands to exceed their goals. Retencity works closely with eCommerce, retail, and mobile app brands building purposeful lifecycle programs that stand out. Whether email + SMS, onsite list growth, push and in-app messaging or all of the above, we manage programs for optimal ongoing growth. Retencity has pledged a portion of their revenues and equity towards the planet and collective good.
Employment type
Full-time
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