Lead, Global Digital Marketing, Mens Football, Athletes

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Nike Digital Marketing exists to serve the athlete at the pace of culture in the spaces that matter most to them. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways. The Global Digital Marketing offense delivers disruptive digital strategies to enhance brand concepts in service of our greater vision of making athlete dreams real.

In this context, the word "football" refers to soccer as known in North America.

The Global Digital Marketing Lead for Men's Football Athletes at Nike plays a pivotal role in developing and implementing digital marketing strategies for the company's elite football athletes. The ideal candidate envisions how Nike football can drive digital innovation, inspiration and connection, to enhance engagement with football consumers worldwide through our elite athlete portfolio. To excel in this role, you possess critical thinking, an entrepreneurial spirit, and experience in talent marketing, enabling you to shape the future playbook for successful digital athlete marketing. Additionally, this role demands a deep understanding of the sports marketing landscape, strong communication skills, and the ability to collaborate effectively with cross-functional teams.

This role will define and lead global digital marketing plans to make athlete dreams real, delivering disruptive ideas to drive consumer engagement with Nike Football and orchestrating digital experiences to drive growth for Nike Football footwear and apparel, putting the football-obsessed consumer at the center. You will be elite athlete-led first, meaning you will support initiatives tied to elite athletes, but may expand into other areas of Nike Football digital marketing depending on those initiatives. Strategically, you will help build on Nike Football's digital POV surrounding elite athletes. This includes managing end-to-end digital marketing content and journey briefs, as well as driving transformative digital initiatives from ideation to strategy to execution in partnership with key global football partners and GEOs.

We're an inclusive, innovative, and passionate team. You will report directly to the Global Digital Marketing Director of Nike Football. You will work closely and collaboratively with Global Brand Management, Sports Marketing, Integrated Media, Social, Comms, Creative, and Business leads, in Global as well as with Geography partners in North America, APLA, Greater China and EMEA. As needed, you will manage agencies and partners to bring strategies to life.

You will bring a desire to be part of a fast-paced, high energy, skilled team of digital marketers who have a passion for football (soccer) and crafting meaningful connections between consumers and the Nike brand.

• Bachelors degree or equivalent combination of relevant education, experience and training
• 5 years of experience driving Digital Marketing at a global, geo and/or city level
• Able to identify digital opportunities in athlete marketing and lead the development of initiatives from strategy to execution that enhance brand presence and engagement in these areas
• Proven track record of leading transformative initiatives in consumer engagement, preferably within football (soccer)
• Strong understanding of full funnel digital marketing strategies and how to collaborate with brand, creative, paid media, retail, social & comms
• Strong understanding of talent marketing, and a proven track record in driving elite athlete marketing plans
• Effective communicator, both written and verbally
• Great interpersonal skills and teamwork mentality and ability to work well with many different specialists
• Experience managing agencies and third-party vendors
• An entrepreneurial spirit, a strong sense of personal accountability, a bias for action, and an ability to work autonomously
• Genuine passion for the game of football, it's athletes, and the culture that surrounds it
  
  

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.