Intern, Social Media Strategy - Remote Internship Opportunity!

Road Scholar is the nonprofit world leader in educational travel for older adults. Our mission is to inspire adults to learn, discover and travel. Our learning adventures open minds to new ideas and deepen understanding of oneself and of the world's peoples, places, cultures, history and environments. If you have a passion for travel and education, we’d love to have you on our team!

Are you fascinated by the power of social media analytics? Do you aspire to translate user engagement into actionable insights? If you’re eager to delve into social media through a data-driven lens, our internship might be the perfect fit for you.

The internship is remote, 20 hours/week with flexible weekly schedule during business hours Monday-Friday.

Applications will be accepted between July 1, 2024 - July 14, 2024.

Objectives

During This Internship, You Will

• Gain experience conducting data-driven research to identify relevant niches for social media engagement.
• Develop and implement a content strategy to engage and grow online communities.
• Acquire skills in creating and managing social media ads to boost group membership.
• Collaborate with different teams to promote social media initiatives and support content creation.
• Develop a social media strategy with SMART goals and use analytics to track and measure success.
  
  

Responsibilities

• Conduct data-driven research to identify relevant niches for the new Facebook group.
• Create a new Facebook group based on the identified niche and develop a strategy for its growth.
• Develop and implement a content strategy for the Facebook group to engage and grow the community.
• Create and manage Facebook ads to boost group membership.
• Work with the email team to promote the group to our mailing list.
• Collaborate with the blog team to create relevant content for the new audience.
• Develop a social media strategy with SMART goals (e.g., leads, engagement) and use analytics to track and measure success.
• Monitor group performance and engagement and report on relevant metrics to the social media team.
• Make data-driven adjustments to social media strategies as needed.
  
  

Required Education, Experience, And Competencies

• Junior or Senior at an accredited college or university.
• Majoring in data science, marketing, communications, or a related field.
• Familiar with social media platform analytics tools, particularly Meta Insights.
• Proactive in learning new tools and skills.
• Excellent written and verbal communication skills.
• Organized and capable of managing a diverse workload efficiently.
• Ability to work independently and as part of a team.
• Experience in content creation, graphic design, and/or video editing is a plus.
  
  

Internship details...

This internship runs 16 consecutive weeks during the summer between August 2024 and December 2024, subject to the student’s schedule. The internship is remote, 20 hours/week with flexible weekly schedule during business hours. A flat stipend of $3,840.00 is paid for this internship. The stipend is paid at 50% halfway through the internship and the other 50% after successful completion of the internship. College credit where applicable.

About Road Scholar

11 Ave de Lafayette, Boston, MA Not-for-profit Road Scholar is the world’s largest and most innovative creator of experiential learning opportunities. We curate educational travel programs for adults over 50.

An Equal Opportunity Employer

Road Scholar values and supports individual differences and strives to create an environment that contributes to the success of both the individual and the organization. As an Equal Opportunity Employer, we consider applicants for all positions without regard to race, color, religion, gender, national origin, age, sexual orientation, pregnancy, illness, marital or veteran status or disability or any other status protected by applicable law.