Intern, Marketing

SEASONAL POSITION

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!

What You Get To Do

As a Marketing Intern, you will work with on various marketing projects, and serve as a critical team member within a passionate and hard-working marketing team. Specifically, you will work with various marketing disciplines, including promotions, public relations, consumer and corporate event planning and execution, tourism sales, digital and social media, advertising, and loyalty, marketing law and finance. Each intern will spend 2-3 weeks in each discipline and work on a dedicated project within that discipline.

• Promotions and Sponsorships
• Research local partnership opportunities with retail, restaurant and like-minded partners
• Create a sponsorship pitch and participate in pitch meetings
• Assist Manager of Promotions in negotiating and building local added-value promotions
• Work closely with outside agencies and internal stakeholders across multiple disciplines to ensure communications and promotions are aligned with marketing objectives.
• Consumer events:
• Development and analysis of operating calendar and planning for upcoming year calendar
• Assist in the development and execution of park signage and communications including pricing, pass promotions, event signage, menu boards, cart theming graphics, and park maps
• Work with the Manger of Integrated Marketing to track and account for all spend related to creative and production
• Advertising
• Analyze local marketing opportunities (transportation, beach, sidewalk kiosks, hotel TV, etc.) to determine the best tactics for local programming
• Loyalty
• Work alongside the Manager of Loyalty, analyze pass member program and create competitive analysis examine other theme parks, museums, etc. to compare products. Make recommendations to improve BGTs programs
• Plan a pass member event and assist in creating the member rewards
  
  

• Event Sales and Service
• Assist Manager of Event Sales in creating target list, create sales materials, and management of on-site event
• Digital and Social Media
• Maintain up-to-date and accurate park overviews on external website including Tourism Partners, third-party review sites, and online travel sites on a seasonal basis.
• Assist with social media, public relations, branding/advertising; work on digital & interactive projects as assigned
• Public Relations
• Assist with developing and executing communication plans to support media relations and influencer engagement, including writing and distributing press materials, and arranging media visits. (VT/PR)
• Assist with escorting media in-park and brainstorming social media objectives while supporting the organization
  

What It Takes To Succeed

• Ability to commit 20 hours/week for a 6 month time period
• Excellent organizational and time management skills with the ability to handle multiple projects
• Excellent written and verbal communication skills and able to interact effectively with ambassadors in various levels of management
• Enthusiastic, confident performer and team player with the ability and passion to work in a demanding and fast paced environment
• Must be proficient in all Microsoft Office Programs with high aptitude for other computer software systems
• Ability to work independently and have flexibility to work successfully in a team environment
• Ability to work a flexible schedule to include weekends, weekdays, and holidays
• Willingness to comply with all company policies and procedures
• Driver's license and ability to work off site at local activations
  
  

Education And Experience

• Candidate must hold a High School diploma or equivalent
• Pursuing Bachelor’s degree in a Marketing, Social Media, or Communications field preferred
• Experience and/or strong interest in hospitality and/or tourism industry preferred
  
  

The perks of the position: Ambassadors will enjoy a fun, fast-paced environment, and great teammates, as well as:

• FREE park admission
• Discounts on park admission tickets and passes for family and friends
• Park discounts on food, merchandise, etc.
• Scholarship opportunities
• Exclusive employee events and giveaways
  
  

EEO Employer

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.