Your Mission: To take charge of PETA’s successful influencer projects and support the cultivation of relationships with influencers to create exciting partnerships and content to further the discussion around animal rights. With your creative ideas and hard work, we’ll expand the impact of our influencer program, engaging new influencers with memorable campaigns and partnerships.
Primary Responsibilities and Duties:?
Scaling up PETA’s influencer and creator strategy and developing new campaign concepts
Managing all phases of influencer discovery, seeking out and developing professional relationships with creators and their entourages across social media platforms
Staying on top of social media trends from the latest TikTok dance to the newest Instagram aesthetic and using them as inspiration to devise ways to encourage animal rights action for influencers
Manage PETA’s team of influencer relations coordinators and assistants
Developing and overseeing planning of influencer experiences, photoshoots, events, and giftings from start to finish—inclusive of concept development, execution, influencer communication, expense management, and event reporting
Managing influencer content creation process, ensuring that content is approved and posted efficiently
Identifying and pursuing opportunities for influencer outreach, attending performances, festivals, and social media events, virtually and in-person
Attending brainstorms and weekly meetings with various departments to identify outreach and promo opportunities, discuss new and upcoming campaigns, and plan content
Track, measure, and analyze performance across influencer marketing efforts to identify and share key learnings and insights
Perform any other duties assigned by the supervisor
Requirements
Degree in marketing, communications, advertising, or public relations
5+ years of experience working with brands, celebrities, or social media influencers
At least three years of people management experience required
Experience using influencer tools like Upfluence or Sprinklr
Extensive knowledge of and interest in current trends
Knowledge of PETA campaigns and animal rights issues inside and out
Support for PETA's philosophy and have the ability to advocate our positions on issues professionally
Experience with project managing gifting campaigns from start to finish
Experience managing influencer data, outreach, and performance within influencer marketing platforms
You'll be working quickly and navigating a large organization with many goals. We need a go-getter with a passion to work both independently and as part of a team.
Excellent written and verbal communication skills
Proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines
Willingness and able to travel when needed
Must be at least 21 years of age and have a valid U.S. driver's license, a minimum of three years of driving experience, and a satisfactory driving record
Must have access to reliable transportation
Professional appearance and adherence to a healthy vegan lifestyle
Commitment to the objectives of the organization
The salary range for this position is $66,560 - $67,500 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.
A list of benefits available to qualified employees is available here.
Application Deadline
Applications for this position will be accepted until September 4, 2024.
We may fill this job opening before the deadline if we find a qualified candidate.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Non-profit Organizations
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