Influencer Marketing Manager

Influencer Marketing Manager

Location: New York City (Soho/Tribeca)

Start date: Asap

Position type: full time

Able to reliably commute to the NYC office minimum 3 days per week + ad hoc as needed for influencer/community events

Salary Range: - 90k-100k

No cover letter needed: An email with a few bullet points to explain your experience and motivations is sufficient.

Please share a portfolio of 2-3 influencer campaigns you have worked on from execution to completion.

ADORE ME

Adore Me’s Mission is to support every woman to celebrate her best self—because every woman deserves to feel loved, respected, and happy in her own skin. Whether our intimates are worn, our goal is to support the customer 's happiest self—from the inside and the outside, or however they like to express themselves to the world.

While the fashion industry has a long way to go towards becoming inclusive at every level—catering to people of all shapes & sizes and at affordable prices—our ambition is to offer accessible, inclusive, and better fashion for all.

Adore Me Vision is to be a leading force for good and a pioneer for change within the fashion industry. Committed B-Corp company.

We’re committed to creating designs that are sustainably made yet affordable so that we, alongside our customers, can reduce our impact on the environment together.

WHAT YOU’LL DO- As the Influencer Marketing Manager you will execute our influencer marketing strategies including our in-house creators platform, to align with our brand vision, objectives and monthly marketing campaigns.

Your role involves fostering relationships with our community of creators, influencers and driving campaigns that will enhance brand affinity and cultural relevance. You should also be seen as a critical resource and counsel company-wide in best practices for engaging with influencers

Responsibilities

• You will partner closely with the Director of Brand and Social Media along with the marketing team to develop a consistent approach to deploying influencer content on owned channels.
• Drive negotiations and oversee the execution of contracts with influencers and creators for both organic and paid.
• Collaborate closely with internal teams like Brand Marketing, PR, Creative, and Paid Media, as well as a wide range of external influencers and agencies
• Establish and maintain relationships with key influencers, both new and existing, for organic gifting and paid partnerships
• Assist in end-to-end execution of all press/influencer events and activations with support from the social, creative and production teams.
• Your role involves fostering relationships with our community of influencers,talent agents, creators and driving campaigns that will enhance brand affinity and cultural relevance
• This role will report to the Director of Brand and Social Media
• Drive the finalization of Q2 deals with talent partners to sustain campaign momentum and achieve brand objectives
• Proactively identify and cultivate new influencer partnerships and initiatives that align with broader marketing strategies and goals
• Oversee influencer gifting and seeding strategies, including logistics in partnership with Social Media Coordinator and
• Generate innovative ideas and pitches to engage our community, driving increased Earned Media Value (EMV) and fostering brand loyalty, includes brand events and activations
• Support the Director of Social and Brand in developing the ongoing influencer strategy for Q3 and beyond finding new ways to scale the influencer program
• Research, vet, contract, and brief influencer partners for campaigns and brand activation initiatives
• Cultivate and expand the Adore Me Community
• Partner with team to establish and nurture our creators UGC platform
• Monthly Campaign reporting

Working in tandem with other key stakeholders around the business, you help create the framework around the company’s overall approach to people-led storytelling through developing networks of influential relationships externally and leveraging social network as main channel of story-telling

WHAT WE’RE LOOKING FOR

• 5+ years experience in working in influencer marketing, communications and analytics to implement innovative influencer campaigns across multiple social platforms
• Proven track record of managing successful digital campaigns across various social platforms like Instagram, TikTok, Facebook and YouTube
• Ability to manage and maintain monthly budget
• Strong relationship management skills, expert at negotiations and deal-making
• Excellent communication skills with a sharp attention to detail and organization
• Existing relationships with influencers and talent agents
• Proficient in contract management
• Highly organized with the ability to manage multiple priorities in fast-paced setting
• Experience leading initiatives from concept to execution
• Strong analytical capabilities across campaign tracking/KPI reporting
• Strategic & critical thinking – you get the smaller and the bigger picture
• Manage inbound and outbound influencer communication/requests, product delivery organization and influencer payment
• Create campaign analyses looking at correlations between KPIs and test variables
• Develop a robust and well-organized database of talent with continual outreach for mega/micro/mid-tier posting partners

WHAT TYPE OF PERSON ARE YOU - Your adept negotiation skills and ability to cultivate authentic connections will be instrumental in advancing our brands reach and presence across social media.

• A team player with a fantastic can-do positive attitude
• You come with a proven track record in influencer strategy execution, a social first approach.
• You have an eye for evolving consumer trends and shifts in culture.
• Excited to work in a fast-paced environment with constant change
• Passionate and knowledgeable about social media,pop-culture trends and digital marketing
• Find creative ways to grow Adore Me, share of voice that is in line with our values,
• Curious and excited about tackling new challenges every week
• You contribute to a positive atmosphere that is fun, professional, productive, and team-oriented where feedback is encouraged
• You display a strong commitment to self-development and growth

You are positive, have high energy and are eager to learn, with a true entrepreneurial mindset: proactive, autonomous and eager to have quick impact