Diversity is a core value at Living Proof. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all employees. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. Equal Opportunity/Employer/Veterans/Disabled.
The Influencer Marketing Coordinator is a proactive, highly motivated individual with experience in, and a passion for, social media and influencer marketing. In this role, you'll assist with day-to-day strategy and campaign execution for Living Proof’s current and growing influencer marketing program. Responsibilities will include overseeing ongoing influencer seeding and talent relations; playing a supportive role in overarching talent implementation globally; project managing digital activations and partnerships in coordination with the Influencer Marketing Manager. The ideal candidate will have proven experience assisting in identifying and engaging influencers, supporting outreach programs, and project managing digital launches. You should have a deep-rooted interest in beauty and lifestyle with the ability to thrive in a fast-paced culture.
What You’ll Do
Create content briefs for influencers on a campaign-by-campaign basis
Assist in talent discovery; building and maintaining influencer relationships within various verticals for earned and paid executions
Support execution of global mailers program, including logistics, market management, and reporting
Support execution of paid influencer campaigns from contracts, product sends, creative briefs, and communication
Use data and knowledge of space to identify talent for campaigns, meeting brand objectives and goals
Assist in managing influencer deliverables programming, including securing products/materials, briefings, tracking and content development
Collaborate with social media/content teams to develop 360 programming
Identify opportunities to surprise and delight white glove influencers, along with cultural opportunities to engage
Analyze and report the effectives of programs and competitive analysis for key stakeholders, using tools such as Creator IQ, Dash Hudson, etc.
Responsible for tracking and maintaining the influencer database to ensure it is up to date and optimized
Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept with ongoing check-ins with Consumer Engagement lead
What You’ll Gain
Be a part of establishing Living Proof’s fast-growing influencer marketing division
In-depth understanding of influencer marketing within a modern luxury brand
A holistic and cross-functional understanding of the luxury beauty industry beyond Influencer Marketing: from sales to product development to e-commerce, education to visual merchandising
You’ll Love This Job If
You are extremely organized: You’re not overwhelmed by the thought of tackling multiple tasks at a time.
You are detail oriented: You appreciate the importance of having detailed and precise information.
You are a strong communicator: You are a people person and collaborate well with others.
You are agile: You adapt well to changing needs and priorities, and are able to pivot easily to achieve goals and deadlines.
You are passionate about beauty and influencers: You are eager to learn and absorb all things related to beauty and social media. No job is too small and you’re willing to take on larger projects.