Global Recruiter | HR Generalist | Finding Top Talent to Drive Business Success
Position Summary:
The Manager of Influencer and Communications will oversee a winning earned media strategy to drive best-in-class programs for new product launches, key selling moments, build strategies, and evergreen seeding programs. Have strong relationships with press, MUAs and influencers and have an innovative mindset. Own earned media relationships and events with the help of agency partners. Work to develop strong media pitches, brand events, activations, and build MUA/Mario-relations. This role will focus on press, influencer, brand events, and media pitches and work very closely with the Global Marketing team.
Responsibilities:
Manage relationship with external PR agencies (US and Global). Own weekly/bi-weekly PR meetings with PR agencies
Define and execute Influencer and MUA strategy
In partnership with Global Marketing and with PR agencies develop cohesive, buzz-driving strategy that leads to increased earned media and EMV for the brand
Event and experiential activation ownership (with Global Marketing guidance) inclusive of planning and execution (e.g., guest experience, event layout, agency and vendor management, entertainment bookings, décor and scenic, asset creation, catering, permitting and logistics, contract negotiations); production schedules and timelines; budget ownership; and post event ROI reporting
Develop and oversee the evergreen seeding and launch seeding strategies with Global Marketing
Ideate around impactful press and influencer programming to support strategic launches
Complete press interviews in partnership with PR Agencies, Global Marketing and Mario
Consistently manage press and influencer outreach list and identify opportunities to cultivate relationships that have strong brand affinity and alignment
Ideate and evaluate opportunities for partnerships to grow brand awareness and reach
Develop and input Go-To-Market slides and strategies
Responsible for reporting and gathering key KPIs of Editorial, Influencer and MUA performance (in partnership with PR teams) to measure against benchmarks
Collaborate with cross-functional teams to ensure seamless integration of earned media strategies and initiatives
Drive regional media events strategy for local activations to coincide with local retail events aligned to the North America cultural calendar and Global Marketing calendar to deliver engaging experiences
Oversee monthly budget for PR and Influencer, handle invoicing and approvals
Report to the Vice President of Global Marketing
International:
Own and foster international PR agency relationships
Provide digestible monthly reporting and analysis from international PR teams
Own the Press seeding process with agencies, sending, facilitating, recommending seeding opportunities
Work with Mario’s EA/PA on appearances abroad in-stores/events
Handle and coordinate OUS interviews with agencies
Qualifications/Requirements
Bachelor’s Degree
5+ in brand engagement and public relations and influencer management
Beauty, Color Cosmetics is required
Strong Beauty Press relationships
Proficiency in Tribe Dynamics a plus
Strong understanding of industry trends and best practices, specifically strategies on how to build winning EMV
Strong time management and prioritization skills
Self-motivated, results and solution oriented, strategic thinker
Ability to accommodate early morning or night calls with international markets (3-5 hours/month)
Potential travel to markets (3-5 times/year) domestically and internationally
Strong PowerPoint skills; proficient in Outlook, Word, and Excel; can work on MAC
REMUNERATION & BENEFITS
Competitive salary range: $85,000 - 95,000k p/yr.
Health, dental, vision and life insurance, One Medical membership, HSA account
401k (plus company match)
Generous annual gratis allocation
Commuter benefits
Paid time off and company wide holidays and Christmas Eve - New Years office closed
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Retail
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