Head of Product Marketing

Head of Product Marketing, Picus Security

We are looking for a Head of Product Marketing to play a critical role in shaping our positioning and GTM strategy. In this role, you will build our market presence, with a keen point of view, and a dedicated AR strategy in a dynamic and popular market. As a player coach, you will mentor and manage a small team with the opportunity to build your organization over time. You will be responsible for developing our product marketing strategy while working in lockstep with Product Management, Technical Marketing, Growth Marketing, and report directly to the VP of Marketing.

What You'll Do

• Lead Product Marketing, define a category, and own every word of our message. Deliver crisp and differentiated positioning and messaging that continues to evolve alongside our platform and market position. Use industry shifts to our advantage, and position Picus as a thought leader.
• Be an authority on the market. Stay up to date on market trends, competitive intelligence, and the cybersecurity landscape to identify areas for growth and keep the team on the bleeding edge of our competitive market.
• Partner with Sales as a trusted advisor. Closely work with sales and technical teams to refine our value proposition. Ensure the delivery of high quality assets, training and partner content. Deliver sales enablement, sales plays and objection handling tools sets that motivate and arm our team to win.
• Lead our Analyst Relations program and strategy. Work closely with product management and our CTO/Co-founder to deliver a vision that is recognized by key analysts and earns inclusion in upcoming publications.
• Drive focus and understanding company-wide of our ICP and core differentiators. Champion our customer data and define our ICPs and personas. Empower Growth, SDR and Sales teams so they can target and operate cohesively.
• Own Product Launch Strategy. Proactively plan and time our product launch roadmap to deliver timely and informed product announcements that keep Picus at the forefront of our market. Lead cross-functionally ensuring alignment and go-to-market success.
• Mentor and lead a team: Act as a player-coach leading a small team responsible for Product Marketing, Analyst Relations (AR), Customer Marketing, and References to deliver core product marketing deliverables and offer clear goals and OKRs.

What You Have

• 10+ years of experience in B2B cybersecurity software product marketing
• Deep understanding of the cybersecurity ecosystem, and specific expertise in some of these categories: automated pentesting, BAS, EDR/XDR, SIEM, RVBM, Vulnerability Management
• Progressive growth over the course of your career, previous management experience and proven success in managing key initiatives.
• Demonstrated collaboration and alignment with product management to create messaging that resonates in the market
• Experience working with sales leadership and technical teams to translate key differentiators into sales enablement outputs
• Communication and presentation mastery that is easy to consume, and engages customers, prospects and sales teams. You can motivate sales teams and customer success with the latest launch enablement presentation with ease and gladly serve as the evangelist for our products
• Very strong writing and storytelling skills, specifically the ability to distill complex product capabilities into a simple and compelling narrative that delivers on our unique value. Delivering comprehensive long form content
• Proactive and inquisitive nature, with problem solving skills that can lead teams through cybersecurity start-up challenges.
• Values and ethics that align with the Picus team
• B.S. or equivalent experience

Working at Picus

• Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Security Validation is a concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels.
• Unlimited opportunity! We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth.
• Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world.
• Be part of a global team that’s located in Turkey, UK, US, UAE, Italy, Singapore and India.