Lean Marketing is the home of Allan Dib’s best-selling The 1-Page Marketing Plan (Amazon’s #1 small business marketing book for three years running) and recently launched Lean Marketing. We help small and medium-sized businesses build or scale their in-house marketing.
As a recognized thought leader in the marketing industry, we set the gold standard for best practices and results. With marketers in every role at our company, we thrive on creativity, collaboration, and results-driven strategies.
As we expand, we seek an ambitious individual who can lead our marketing efforts and play a pivotal role in our growth journey.
We seek a visionary Head of Marketing with a strong background in overall marketing strategy, customer journey mapping, content strategy, copywriting, and marketing automation.
This role is ideal for a strategic thinker and ambitious implementor who can elevate our brand and drive our marketing initiatives to new heights.
As the company scales, this position will quickly evolve into a key management role, overseeing a growing team of marketing professionals. A primary success metric for this role will be increasing sales conversations through effective marketing strategies.
In addition to learning more than you can imagine, this is an opportunity to work with a team of A-players, remotely. We’re challenged, respected, and consistently given growth opportunities.
Due to our team's remote and asynchronous nature, your ability to organize, plan, and autonomously structure your workload will be absolutely critical to your success.
Key Responsibilities
Develop and execute the entire marketing strategy that aligns with the company’s goals and objectives
Lead the creation and implementation of content strategies, ensuring consistency and quality across all channels
Take charge of the majority of copywriting efforts to produce compelling and persuasive content that resonates with our target audience
Implement and optimize marketing automation tools and processes to streamline and enhance marketing efforts
Develop and execute multi-channel marketing campaigns
Analyze market trends, customer insights, and competitive landscape to inform strategic decisions
Collaborate closely with the sales department to ensure alignment and support sales initiatives
Develop and execute joint marketing-sales strategies aimed at increasing the number of sales calls
Monitor and report on the performance of marketing initiatives, using data-driven insights to refine strategies
Manage budgets, allocate resources effectively, and ensure ROI on marketing investments
Stay current with industry trends, best practices, and emerging technologies to keep the company at the forefront of marketing innovation
Maintain and advance the company's position as a marketing thought leader, ensuring all marketing efforts reflect our gold standard of excellence
PERKS OF THE JOB:
This is a fully remote position - you can create your own schedule
30 days of paid vacation with an additional day off on your birthday
7 country-specific holidays
Monthly wellness stipend
Yearly team education stipend
Competitive salary at a fast-growing and forward-thinking company with exciting growth opportunities
Opportunity to lead and shape the marketing function, making a significant impact on the company’s success
An opportunity to grow your personal brand and work with a team of A-players where your ideas and contributions are valued
ROLE REQUIREMENTS:
Proven experience in a senior marketing role, preferably within a marketing consulting agency or similar environment
Demonstrated expertise in developing and executing marketing strategies, content strategies, and copywriting
Experience with SEO, email marketing with advanced segmentation, social media marketing, and outbound marketing
Strong proficiency with marketing automation tools and platforms, ideally Hubspot workflows
Proficiency in basic website design, preferably WebFlow
Tech-savvy with the ability to quickly learn and use new marketing tools and technologies
Strong project management skills, including creating and adhering to deadlines, drafting budgets, and moving multiple projects forward simultaneously
Self-starter with a proactive attitude and the ability to work autonomously
Teachable and coachable, willing to learn and adapt on the job
Due to our team being located across the world, there will occasionally be calls outside of standard office hours
Entrepreneurial experience is a plus
Experience in paid advertising is a plus
Experience in growth marketing is a plus
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
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