Head of Integrated Communications (Flamingo)

About Harry's

Harry's Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry's has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry's team is composed of some of the most brilliant, diverse, and humble people you'll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom!

About the Team:

Join a group of exceptionally smart, creative, and passionate individuals on the Flamingo team, where every day is a chance to bring our vibrant brand to life. Our team is dedicated to making a noticeable difference in the world, infusing creativity and strategic insight into everything we do. We believe in the power of collaboration, and each member contributes uniquely to our collective mission. Does this sound like a team you want to be a part of? If you're ready to inspire and be inspired, to challenge and be challenged, and to truly impact our brand and the world around you, then read on! We can't wait to see what you bring to our colorful mix.

About the Role:

As the Head of Integrated Communications at Flamingo, you will lead the creation and execution of innovative communication strategies that differentiate and elevate our brand in a competitive marketplace. This role requires you to manage and synergize our social media, influencer marketing, and public relations strategies to enhance brand visibility, engagement, and conversion. You will be instrumental in driving the strategic planning for various channel initiatives, ensuring they align with our brand values and meet ambitious performance goals.

What you will accomplish:

• Strategic Oversight and Execution: Develop and implement comprehensive communication strategies that integrate social media, influencer marketing, and public relations to promote brand consistency and increase market penetration.
• Social Media Management: Oversee the strategy for all social media channels (Tiktok, IG, YouTube shorts, Reels) , ensuring content aligns with Flamingo's brand voice and business goals. Leverage analytics to optimize engagement and growth. Define and iterate on how Flamingo will show up in all content mediums and comms channels - Define voice, guidelines and visual style for content. Define the right mix of content at different points in the awareness/consideration/loyalty funnel - "entertainment" vs "advertising"
• Influencer Marketing Strategy: Craft and execute influencer marketing strategies that effectively utilize personalities and content creators to expand brand reach and authenticity.
• Content Strategy Development: Guide the creation of compelling content across all platforms, ensuring it supports strategic objectives and brand standards. Lead team of people who are developing content ideas, contracting with creators and influencers to develop content, scheduling content to be shared and proactively engaging with the community and measuring response. Own the creator strategy (internal and external) and execution across micro, mid and macro creators, driving outreach, connection and execution (What communities do we want to engage with? What types of influencers make the most sense? What's the ideal contract structure set up?)
• Agency Management: Manage relationships with our social content agency, influencer agency, and PR agency to ensure they deliver on brand objectives and provide ROI. Act as the primary point of contact for all external communications and campaign management.
• Team Leadership: Lead and mentor a high-performing team of three, dedicated to managing our social channels, nurturing our social and influencer communities, and executing our PR strategies. Set clear team goals, manage workload, and drive professional development. Build a culture constantly learning, measuring, reporting and a team capable of consistently evolving itself with the latest trends and platforms.
• Performance Measurement: Monitor and analyze the effectiveness of marketing initiatives and campaigns to refine strategies and report on ROI. Own all social reporting and analytics, always making the case for social and community's key role in Flamingo's brand and growth. Set goals as relates to overall social / community engagement
• Collaborative Partnerships: Work closely with brand, retail, and product teams to ensure message cohesion and optimal impact across all consumer touchpoints. Have a deep empathy with other functions – growth, brand, etc - and recognition that deep partnership is essential and content needs to make those functions successful and vice versa
• Define and allocate budget across all comms pillars (owned content, influencer, contracted with agencies or creators, PR, partnerships etc) to drive best overall outcomes
  
  

This should describe you:

You are a seasoned marketing maven with a minimum of 8-10 years in integrated marketing communications, equipped with extensive experience in managing high-impact social media campaigns, influencer collaborations, and PR strategies. You have a proven track record of commissioning/executive producing highly engaging video content across social channels. Your expertise includes strategic oversight of agency partnerships and partnership with internal teams. You thrive in dynamic environments and possess a keen ability to anticipate market trends and consumer behaviors. Your passion for creating memorable and impactful communication is matched by your ability to anticipate and adapt to shifting consumer and technology trends. You have experience setting strategy, driving measurement, managing small teams with a common vision. Experience with media agencies or in strategic creative agency roles is a plus, along with a robust background in social strategy, public relations, and partnerships.

Here is who you will work with:

• Reporting to VP, Head of Flamingo Brand
• Leading the Flamingo Integrated Communications team
• Working cross-functionally with Brand Marketing, Retail Marketing, Insights, DTC, Creative/Design
  
  
  
  

This role promises a significant opportunity to influence Flamingo's market presence and consumer engagement. Your strategic vision will not only direct our marketing efforts but also ensure they yield measurable results, driving both growth and innovation within the company.

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry's
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands
  
  

Harry's is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry's is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can't quantify all of the intangible things we think you'll love about working at Harry's, like the exciting challenges we tackle, the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $147,600-$184,500, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.