Head of Digital Marketing
Head of Marketing - WOW Vegas
Location: Remote (US-based)
Role Overview:
The Head of Marketing at WOW Vegas will be responsible for crafting and executing a robust marketing strategy to enhance user acquisition, engagement, and retention. The ideal candidate will possess a strong digital marketing background, an analytical mindset, and extensive experience in the iGaming industry, with a focus on CPA (Cost Per Acquisition) and ROI (Return on Investment).
Key Responsibilities:
Strategic Leadership:
- Develop and implement a comprehensive marketing strategy aligned with WOW Vegas's business objectives.
- Identify and prioritise growth opportunities across various marketing channels.
- Digital Marketing
- Lead and optimise digital marketing campaigns across paid search, social media, email, content marketing, and SEO.
- Continuously improve CPA and maximise ROI through data-driven decisions.
Analytical Focus:
- Utilise advanced analytics tools to monitor and assess marketing performance.
- Extract actionable insights from data to refine and enhance marketing strategies.
Budget Oversight:
- Manage the marketing budget effectively, ensuring cost-efficient strategies.
- Regularly report on financial performance and adjust strategies to achieve financial goals.
Industry Expertise:
- Apply deep knowledge of the iGaming industry to design impactful marketing campaigns.
- Stay informed about industry trends, competitor activities, and regulatory changes to maintain a competitive edge.
Collaborative Partnerships:
- Work closely with Product, Sales, and Customer Service teams to align marketing efforts with overall business goals.
- Develop and maintain relationships with external agencies, vendors, and influencers to expand marketing reach.
Qualifications:
- Proven experience in a senior marketing role within the iGaming industry.
- Strong digital marketing background with a focus on CPA and ROI optimisation.
- Excellent analytical and problem-solving skills.
- Demonstrated ability to lead and manage marketing teams.
- Proficiency in digital marketing tools and platforms.
- Exceptional communication and leadership skills.
- Ability to excel in a fast-paced, remote work environment.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Entertainment Providers
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