Head of Digital Marketing

Head of Marketing - WOW Vegas

Location: Remote (US-based)

Role Overview:

The Head of Marketing at WOW Vegas will be responsible for crafting and executing a robust marketing strategy to enhance user acquisition, engagement, and retention. The ideal candidate will possess a strong digital marketing background, an analytical mindset, and extensive experience in the iGaming industry, with a focus on CPA (Cost Per Acquisition) and ROI (Return on Investment).

Key Responsibilities:

Strategic Leadership:

• Develop and implement a comprehensive marketing strategy aligned with WOW Vegas's business objectives.
• Identify and prioritise growth opportunities across various marketing channels.
• Digital Marketing
• Lead and optimise digital marketing campaigns across paid search, social media, email, content marketing, and SEO.
• Continuously improve CPA and maximise ROI through data-driven decisions.

Analytical Focus:

• Utilise advanced analytics tools to monitor and assess marketing performance.
• Extract actionable insights from data to refine and enhance marketing strategies.

Budget Oversight:

• Manage the marketing budget effectively, ensuring cost-efficient strategies.
• Regularly report on financial performance and adjust strategies to achieve financial goals.

Industry Expertise:

• Apply deep knowledge of the iGaming industry to design impactful marketing campaigns.
• Stay informed about industry trends, competitor activities, and regulatory changes to maintain a competitive edge.

Collaborative Partnerships:

• Work closely with Product, Sales, and Customer Service teams to align marketing efforts with overall business goals.
• Develop and maintain relationships with external agencies, vendors, and influencers to expand marketing reach.

Qualifications:

• Proven experience in a senior marketing role within the iGaming industry.
• Strong digital marketing background with a focus on CPA and ROI optimisation.
• Excellent analytical and problem-solving skills.
• Demonstrated ability to lead and manage marketing teams.
• Proficiency in digital marketing tools and platforms.
• Exceptional communication and leadership skills.
• Ability to excel in a fast-paced, remote work environment.