Growth Marketing Manager

Are you an innovative Growth Marketing Manager who can efficiently scale existing paid acquisition channels (Meta, Google Search/Shopping, YouTube, Pinterest, Bing, TikTok), and help launch new channels to diversify Tonies' marketing mix? Tonies US is looking for an ideal candidate with deep first hand experience in Paid Social (Meta especially) as well as experience in Google Paid Search/Shopping/YouTube. This role will report into the Head of Growth.

Duties/Responsibilities:

• Own key digital channels including Meta, Google, YouTube, Pinterest, Bing, TikTok and help manage performance marketing agency relationship
• Explore and test new scalable & measurable acquisition channels (CTV Linear Streaming, Reddit)
• Develop hypothesis and run varying tests on creative & paid landing pages to improve conversion rate optimization
• Collaborate with brand manager to execute influencer whitelisting ads through tools like Lumanu
• Collaborate with cross-functional teams (email, site, marketing, retail) to ensure best in-class digital user experience
• Conduct and present insights on high-performing ads while ensuring a comprehensive feedback loop for future campaign briefs
• Monitor and report on paid results and KPI’s of all campaigns, including trafficking assets from concept (campaign briefs) to go-live
• Deep understanding of full funnel strategy across tactics, and leveraging data-approach mindset in optimizing campaigns and budgets
• Collaborate with marketing and design teams to brief into ad creatives to ensure the best in class user experience from a full funnel perspective

What we are looking for:

• Strong hands-on experience in bid management/strategies with a focus on Facebook, Google, and Criteo
• Min 5 years of experience working in high-growth performance marketing role at DTC/eCommerce company
• Substantial experience with performance marketing metrics (CAC, CPM, CPC, LTV)
• Proven success in launching digital tactics in an omni-channel environment
• Proven track record in leveraging influencer marketing to drive allowlisting paid tactics
• Strong quantitative and analytical skills
• Deep understanding of audience segmentation through a full funnel approach

Mindset

Importantly, this potential team member will have the mindset to:

• Leave their thumbprint (an ownership mentality, not ego-driven, but results-driven)
• Have hard conversations to keep projects on track
• Provide positive, solution-oriented energy
• Contribute everywhere, with a collaborative-spirit
• Adapt to the tools and situations to find solutions

Next step:

If this job is interesting to you, in addition to applying on LinkedIn, please email usajobs@tonies.com with your resume and with a short description of a successful paid social media strategy you developed utilizing a mix of digital marketing channels to scale your customer acquisition efforts and what metrics you used to measure performance. Only successful candidates will be contacted.

Join the tonies® team

We’re tonies®, makers of the Toniebox, an award-winning, screen-free audio system designed for little listeners ages three and up. We believe childhood should be a time filled with curiosity, wonder, and imagination – not spent staring at screens. Through audio stories and songs, the Toniebox offers a safe and playful way for children to experience the magic of narrative long before they can read the words on a page. With millions of Tonieboxes sold worldwide, we’re redefining storytime and offering families a better option when it comes to the entertainment they offer their kids. Our story is just getting started, and our team is growing fast with triple-digit growth rates, and we are looking for exceptional talent to join our amazing fully-remote US team.