Growth Marketing Manager

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…

Today MeUndies has sold more than thirty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.

Please note that this is a hybrid position of 4 days/week in our Los Angeles office

We’re looking for a proactive and hardworking Growth Marketing Senior Associate or Manager who will help us develop new strategies to acquire customers while aggressively experimenting on and scaling existing paid media channels. This individual will be responsible for overseeing channel strategy, implementation, and performance. A successful candidate will be a data-driven marketer who can not only be strategic and set big picture goals but is also willing to roll up their sleeves to support the current team’s and agency’s underlying capabilities.

What You'll Do:

Ideation & Strategy

• Partner with the Director of Growth to craft our paid media strategy and approach to drive new customers and new members through key initiatives (eg, new products, prints, special collections) and promotions.
• Identify and recommend new media and technology solutions through management of RFP process
• Keep the team updated on the latest industry trends applying relevant testing opportunities (alphas/betas) and partnering with key teams to do so

Execution & Reporting

• Oversee agency partners to execute across paid channels (eg, social, Google ecosystem, affiliate, podcast, and more) and/or have the ability to execute brand new tests that may not have an existing point of contact
• Manage and collaborate on innovative creative briefs that produce impactful ads that reach goals
• Maintain and build testing roadmaps with key partners
• Responsible for campaign and channel performance achieving specific business goals, identifying optimizations, and communicating actionable next steps to stakeholders
• Work with leadership on budgeting, forecasting, and implement changes mid flight in reaction to ongoing business performance
• Funnel up key learnings and explain “what’s going on” to non-media oriented teammates and leaders

Internal & External Collaboration

• Manage relationships with external agencies and partners, working hands-on as the key brand advocate to ensure business alignment and that partnerships remain valuable
• Develop and evolve internal processes to continually improve efficiency of communication and collaboration
• Collaborate cross-functionally (engineering, consumer insights, creative teams, inventory/planning, etc) and be able to connect the dots on how organizational updates at large can impact or be impacted by marketing initiatives

What You Have

• Minimum 3 years of agency or in-house experience managing paid channels with a minimum 1 year of experience directly managing and executing (hands-on keyboard) campaigns
• Paid Social: Facebook/Instagram and TikTok hands-on experience is a must
• Google, Affiliate, Podcast/Audio, Creator/Influencer: nice to have
• Familiarity and/or experience managing 360 channels including offline/traditional, direct IO, programmatic/DSP, etc
• Performance-led experience, optimizing towards specific goals (CAC, ROAS, CAC/LTV)Experience working with creative partners with a perspective on how to make creative speak to customers who don’t know anything about MeUndies
• Management of eight figure annual media budgets and agency partners
• Management of RFPs and the ability to negotiate contracts and craft recommendations based on budget, fit, capabilities, and so on
• Ability to lead and collaborate with cross-functional partners, prioritize high-impact projects, and keep complex projects moving forward on a deadline
• Strong analytical and problem-solving skills; able to use data to optimize day-to-day performance and identify longer-term trends.
• Strong verbal and written communication skills with the ability to cater language to the audience as appropriate
• Experience with testing new channels and exploring new strategies and tactics to scale existing channels.
• Understanding of various testing methodologies (A/B, Lift, multivariate, etc.) across ads, audiences and landing pages.
• Has managed a testing roadmap

Bonus Points

• Experience managing creator/influencer programs end to end, including analysis of content and brand fit, seeding product, interpreting “brand metrics” and linking them back to performance + lower funnel lifts
• Familiarity with project management tools: Asana, Trello, etc.
• Familiarity with data visualization software: Looker, Tableau,, etc.
• Familiarity with organic social and how that connects to paid strategy

The base salary range for this full-time position is $84,000-$128,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.

WHY WORK AT MEUNDIES?

It's more than a job.

We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all!

We look at the necessities.

We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more.

We have an office you’ll enjoy going to.

We work in our office Monday - Thursday. Friday is a remote/work-from-home day. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime.

We don’t forget the most important things.

We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions!

Plus those special extra things.

We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints.

MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law. In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.