Growth Marketing Associate

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

DraftKings is looking for a self-starter with strong campaign management skills and a data-driven mindset to focus on Paid Social. As a Growth Marketing Associate, you will work in a fast-paced environment and leverage your prior experience to bring new and exciting campaigns to life. You will be an integral part of the Growth Marketing team and manage the creative workflow and delivery for critical acquisition & retention moments across the promotion of DraftKings' Daily Fantasy Sports, Pick6, and Sportsbook products.

What you’ll do as a Growth Marketing Associate, Paid Social

• Execute media buying across Paid Social platforms for DraftKings Sports products (Sportsbook, Daily Fantasy, & Pick6), including campaign planning, campaign creation and data analysis.
• Collaborate closely with external Social platform representatives to stay up to date with best campaign practices and activate against new platform opportunities to successfully deliver results.
• Coordinate cross-functionally with Marketing, Operations, and Product teams to develop compelling marketing campaigns that drive user acquisition or drive user retention.
• Analyze campaign performance for cross-functional stakeholders and collaborate with our Marketing Analytics team for insights & next steps.
• Ideate with our Creative team to develop new creative concepts, using industry best practices, and work to deliver best offer, concept, or messaging across marketing assets.
• Partner with Talent & Influencer, Strategic Partnerships, and other Marketing teams to best utilize our roster of talent and league deals in Paid Social creatives.
• Be a key stakeholder for the sports calendar, collaborating with internal teams to align paid social campaigns with optimal seasonal events and sporting activities, ensuring timely execution - maximizing relevance and engagement.
• Partner with channel teams to understand process pain points and work with the Marketing Operations team to create solutions focused on efficiency and optimization.
  
  
  

What you’ll bring

• Bachelor’s Degree in Marketing or a related field.
• At least one year of experience in a digital marketing role.
• Strong project management and analytical capabilities.
• Great attention to detail and top-notch organizational skills.
• Excellent communication skills with ability to share learnings with product teams.
• A passion for sports and gaming is a plus.
  
  
  

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is $57,600.00 - $86,400.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.