Are you a data-driven change agent who can weave user insights into compelling campaigns and drive measurable growth? If leading growth initiatives to drive business impact excite you, let's connect!
We are Awesome Motive, the company behind popular web apps and business tools like All in One SEO (AIOSEO), OptinMonster, MonsterInsights, WPForms, and many others. Over 25 million websites use our tools to get more traffic, subscribers, and sales. We're passionate about helping Small Businesses Grow & Compete with the Big Guys, and we believe marketing plays a crucial role in delivering on that promise.
This is your chance to join a dynamic team and lead strategic initiatives across marketing channels to acquire, engage, and retain users. You'll wear many hats - strategist, analyst, campaign champion - all aimed at one goal: accelerating our growth to reach more small businesses.
💡 Interested in applying?
🔍 Please read/follow the next steps outlined in "How to Apply" at the bottom of this listing.
Attention to detail is one of our core values! This is your chance to stand out :)
To love this role, here's the type of person you are:
You can leverage imperfect data to create and execute winning digital marketing campaigns and funnels
You're extremely self-driven and curious to find creative answers to complex questions
You're comfortable seeing the big picture and how the small details get you there
You love to create systems, tools, and processes for others where they don't already exist
You have a passion for digital marketing and customer acquisition
Common responsibilities include (but are not limited to):
Utilize Content Marketing, Email and SMS Marketing, Pay Per Click, Sponsorships, Affiliate and Partnerships, Social Media, and Freemium Software to grow new sales
Strategize, plan, and implement both long and short-term processes to meet targets, emphasizing priorities in process development and documentation
Facilitate data-driven decision-making by collecting, analyzing, interpreting, and visualizing data, providing actionable insights, and promoting data literacy within the organization
Directly manage a team of growth professionals, including independently making decisions to ensure team performance & cohesion
Design and implement website A/B tests to improve conversion rates and funnel performance
Conceptualize and build new targeted landing pages for various channels and users
Provide conversion-focused copywriting feedback and suggestions for newsletters, customer-facing websites, our apps and plugins, and ad copy
Strategize and execute high-visibility promotions across all digital marketing channels
Research competitor's UI/UX trends and work with the team to articulate new features/ideas to help us remain competitive
Control qualified traffic to our website by designing and executing strategies to improve our search engine rankings
Develop and execute an outbound marketing strategy to complement our existing inbound strengths
Maintain in-depth familiarity with growth-related procedures and workflows
Respond promptly to growth team members' queries and escalations
Uphold and promote the core values of Awesome Motive
Conduct research before escalating issues and proactively identify trends and process improvements
Provide oversight for PPC campaigns, PPC keyword research, and program ROAS
Provide oversight for Affiliate Marketing and Partnerships
Directly supervise the work of content marketing team members
Assist in crafting better internal processes and systems by documenting the work of the Growth team
Requirements
Relevant experience: With over 4 years of experience in growth marketing for product-led/ freemium SaaS, ideally in the B2B/SMB space, you have achieved direct business growth impact through successful growth initiatives
SEO & Content Marketing: You are well-versed in best practices for SEO in marketing site content, including blog posts. You are fluent in other commonly used tools such as Semrush, Clearscope, and Ahrefs
Copywriting: You have strong personal experience with copywriting, as well as leading and reviewing the work of copywriters. Your expertise in hiring and managing copywriters will be invaluable
Email Marketing: You can demonstrate and teach best practices within email marketing, from crafting individual emails to creating complete targeted campaigns and evaluating effectiveness to drive improvement over time. You must have personally written and iterated upon multiple email campaigns for SaaS products
CRO / Funnels / Testing & Optimization: You must have expertise in best practices for SaaS products. Knowledge and experience in pricing page tests, countdown timers, popups, etc, is required
PPC / Paid Advertising: You have experience in Google Ads, Facebook Ads, and Google Search Console for PPC
Affiliates & Partnerships: You know how to build and maintain partnership relationships. You have managed an affiliate program
Data & Analytics: You are experienced in using GA (preferably GA4), and digital marketing channels.
Bonus points if you also have:
You have experience working in the admin area of self-hosted WordPress sites as a site owner/developer/etc
You have experience with support specifically for WordPress
You have trained managers and had managers as direct reports
Benefits
Working for a fast-growing bootstrapped company is a rare opportunity, one we consider a lifestyle choice rather than a job choice. Our positions are challenging, but also come with amazing advantages and fulfillment to those who earn them. Here's what we offer.
Competitive Salary
Term Life Insurance and Accidental Death & Dismemberment for all full-time team members during their employment
Health, Dental, and Vision Insurance benefits for full-time U.S. employees
Health Insurance benefits for all employees in India, Pakistan, Brazil, Philippines, Ukraine, Poland, Romania, Nepal, Kenya, Mexico, Nigeria, Spain & Jamaica
Work from your home. We're spread out all over the world - United States, Canada, Ukraine, India, Pakistan, Singapore, and more
Flexible PTO after 90 days of employment. We encourage employees to take the time they need for a vacation, stay healthy, and spend time with friends and family
Holidays (based on your location)
Paid maternity and paternity leave
We happily provide or reimburse software you'll need as well as books or courses that promote continued learning
We cover all costs of company travel (including our annual all-company retreat and mini-team meetups)
Additional Perks include AM Welcome Box for new team members, Yearly Anniversary Gifts, and Technology Stipend each work anniversary
We give you the opportunity to solve challenging and meaningful problems that make a difference
Ability to work with some of the best people in the business through frequent, if not daily, interactions
And in case you were wondering: no politics, no b.s., and no jerks
Location This is a remote position - our team is spread around the globe! Our home base is in Florida, USA, so company operating hours are 9am - 5pm ET (UTC -5). While full coverage is not a requirement, you must be available during a portion of the day.
Inclusion Statement At Awesome Motive, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. Awesome Motive is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.
How to apply? If all of this sounds interesting, then please submit your application!
Please clearly include the following in your cover letter:
Do you have experience in creating revenue impact through marketing?
Do you have experience in directly managing teams?
Do you have a minimum of 3 years of experience in SaaS marketing?
What is your proficiency level (from 1 to 5, 5 highest) in programmatic SEO? Share an example of the impact created
What is your proficiency in GA4?
Also note, don't forget to proofread before submitting. Check spelling, capitalization, etc. This is your chance to make your application stand out :)
We won't be able to individually respond to all applications, but if we feel you're a strong match, someone will be in touch shortly.
Thanks and we look forward to hearing from you!
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Primary and Secondary Education and Non-profit Organizations
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