Growth and Retention Director

About Christy Sports

At Christy Sports, we help people #stepoutside - outside the predictable and expected walls of their comfort zone, and into a never-ending journey of progression. Driven by our unmatched passion for the outdoors, we are always advancing. In-store and online, within our industry, and with the communities we serve, we bring a spirit of innovation to every aspect of what we do. We were founded in Colorado in 1958, but we’ve been chasing adventure for much longer. Skiing and snowboarding isn’t just a job for us, it’s a lifestyle. No matter your level, we strive to give you the best experience possible and invite you to #stepoutside with us. Because when we step outside together, we step forward.

Headquartered in Lakewood, Colorado, Christy Sports is one of the leading outdoor specialty retailers in the nation with more than 60 locations in Colorado, Utah, Washington, and Montana. In addition to offering a broad selection of retail merchandise in its stores and through multiple e-commerce sites, Christy Sports is a leading provider of Rental and Equipment Services. During the winter off-season, the Company operates highly professional outdoor businesses including Patio Furniture & Cycling to further inspire and enable Christy Sports guests’ healthy lifestyles, and to leverage its operational infrastructure and passionate employee base.

About The Role

Christy Sports is looking for a Director of Marketing Growth, Retention, and Analytics who is a data-driven and consumer-centric marketer, with a specialization in the active lifestyle industry. This role will be instrumental in developing and executing marketing strategies to drive customer acquisition, enhance retention, and optimize ROI for our retail and sports rental business segments. This role requires strong analytical capabilities and the business acumen to translate quantitative and qualitative data into action. Success in this role requires a high sense of ownership, a demonstrated background in driving results through data-driven strategies, and a passion for building guest loyalty and solving the most critical business problems.

Essential Functions

• Develop and implement comprehensive marketing strategies to drive growth and retention for our outdoor retail and sport rental divisions.
• Manage the inputs and outputs of the marketing budget to ensure we are managing spend to efficiency targets and adjusting to maximize revenue opportunities.
• Lead marketing agency planning, deliverables, and performance expectations. Ensure there are quarterly reviews to adjust strategies and spending.
• Utilize data analytics and customer insights to identify growth opportunities and optimize marketing campaigns targeted at outdoor enthusiasts and mountain tourists.
• Lead the development of customer segmentation strategies to personalize marketing efforts and improve targeting for mountain lifestyle activities.
• Influence and collaborate with cross-channel partners to optimize and evolve lifecycle marketing strategies using all channels to increase retention of customers.
• Develop and deploy the strategy of the Christy Sports loyalty program and the ongoing evolution of the program.
• Leverage data to define and align the organization around objectives to improve customer lifetime value.
• Leverage data to draw clear, concise narratives on performance and assess potential strategic opportunities for both customer retention and the broader business.
• Collaborate with the extended marketing team and business units to align marketing strategies with product launches and seasonal promotions.
• Partner with store leadership to develop B2B growth marketing strategies and tactics to ensure we are maximizing our community engagement.
• Oversee the implementation of marketing automation tools and CRM systems to enhance customer engagement and retention.
• Conduct A/B testing and optimization experiments to improve campaign performance and conversion rates.
• Monitor key performance indicators (KPIs) related to customer acquisition, retention, and lifetime value (LTV) to track marketing effectiveness and ROI.
• Manage third-party vendors and SAS partners to ensure strategic alignment with business goals, roadmap deliverables, and quarterly performance reviews.
• Stay abreast of industry trends, competitor activities, and customer preferences to guide strategic marketing decisions.
• Provide ad hoc support, as needed, across the broader lift revenue team to achieve collective goals.
• Manage and mentor a team of marketing professionals, including campaign managers, analysts, and content creators, fostering a culture of innovation and collaboration.
• Support development goals of other team members through active listening and candid feedback.
  
  

Required Skills/Abilities

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 6+ years of progressive experience in marketing leadership roles within the outdoor industry, ideally with a focus on retail and/or rental equipment.
• Strong expertise in data analytics, customer segmentation, and digital marketing strategies.
• Proven track record of developing and executing successful marketing campaigns that drive customer acquisition and retention.
• Deep understanding of outdoor sports and activities, with a passion for the industry.
• Experience with marketing automation platforms (e.g., Listrack, HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent analytical skills with proficiency in Google Analytics or similar tools.
• Strong leadership and communication skills, with the ability to collaborate effectively across departments.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing market conditions.
• A good human
• Passion for snow
  
  

Other

• Hybrid, based out of Lakewood, Colorado
• Travel Percentage:
  
  

The Perks And Benefits

• Free Employee Ski Pass
• Medical, Dental, and Vision insurance
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Health Care and Dependent Care Flexible Spending Accounts
• 401(k) Retirement Savings Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Employee Discounts (ski, retail, outdoor industry, and much more!!)
  
  

The budgeted range starts at $130,000- $150,000 annually. Actual pay will be adjusted based on experience.

• Bonus eligible based upon company performance indicators
  
  

WORKING CONDITIONS

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

The employee must regularly lift and /or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. (Request help with heavy or awkward boxes/products). Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception, and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; climb stairs and ladders, stoop, kneel, crouch, or crawl and talk or hear. The employee is frequently required to walk.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

The noise level in the work environment is usually moderate.