Group Media Director, Planning

Fitzco exists to discover brands' inherent goodness and overcome the obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call Unleashing Brand Energy.

We do it every day with partners like French’s, Cholula, Welch's, Checkers & Rally’s, Optum, MedExpress and SYLVANIA.

Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.

In this role, you’ll flex your media skills towards clients’ unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the changing media landscape and are well-versed in the technical and operational requirements to drive performance. You might be a media nerd at heart, but you also recognize the power of media and creative coming together to deliver incremental impact in key moments.

You Will Be Responsible For The Following Activities

• Lead the strategic media approach across clients
• Lead your team in the development of cross-channel media strategies for both traditional and digital channels (video, audio, display, search, social, and out of home – both traditional and digital with heavier focus on digital)
• Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
• Understand how media channels are most effective and communicate tradeoffs between strategies and tactics
• Work with Comms, Brand Strategy, and Creative teams to unlock unique insights, ideas, and activations
• Lead your team in leveraging research tools and various inputs to drive thoughtful plans that will deliver against client objectives
• Guide the team’s evaluations of media proposals and provide POVs
• Orchestrate the plan coming to life
• Act as a business lead on both media-only businesses and integrated businesses to set the strategy and approach for Platforms and Investments leads. Provide ongoing stewardship and oversight of plans.
• Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team’s work through technology, partners, etc.
• Teach and ensure accountability of your team’s media expertise and executional excellence – including media budget management, billing, team structure and campaign traffic and execution
• Tell our story
• Contribute to growth, planning, and vision for the media department and agency overall
• Work with various client and internal teams and be able to connect to each audience and enable decision making (an internal account person vs. day to day client vs. client CMO)
• Identify emerging trends in the industry and how to harness them to drive our clients' business forward
• Responsible for integration with internal partners (Activation, Account, Creative, Comms/Strategy, Project Management) to ensure full alignment
• Develop and share best practices with internal partners and clients as relevant
• Drive ongoing collaboration with Analytics – including measurement frameworks but also stretching beyond to discover unique and data-backed insights
• Actively merchandise wins/learnings across the agency and clients
• Participate in agency growth – including new business, media community participation, cultural initiatives and team training
• Help others do this too
• Manage and develop a team through goal setting, 1 on 1s, training, etc.
• Contribute to the vision for the department and instill throughout the team
• Create an infrastructure that inspires (and requires) executional excellence
  

What You Need To Succeed

• Bachelor’s Degree
• 10+ years of communications, media, technology and/or marketing analytics experience
• Must have significant experience working in an agency setting or in an in-house client media team
• Listen to client needs and translate them into high quality solutions
• Skilled management and client leadership experience (you are authoritative, persuasive and reasonable)
• Excellent communication skills and ability to present your ideas and how/why they will be effective
• Experience in consumer research and segmentation, channel mix, channel planning and measurement tools
• Experience working across various internal teams (Platforms, Account, Creative, Comms/Strategy, Production) to both understand the overall plan/moving pieces and push the work where needed
• Proactively suggest alternative approaches to solving problems
• Guide and inspire creative
• Present effectively and as a credible storyteller in client meetings for new business
• 5+ years managing and coaching a team
  
  

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.