Franchise Marketing Manager

It All Starts with Our People

As the leader in automotive preventive maintenance, Valvoline has a proven track record of growth. We continue to invest in our people, processes, and technology to strengthen our ability to efficiently deliver Quick, Easy, Trusted service across all our stores – every day. We're not just in the car business; we're in the people business. And we're looking for humble, hungry, and smart people to help us shape the future of mobility. If you're hungry to drive change and seek a dynamic, collaborative environment that fuels both personal and professional growth, you've found your place with us.

Our highest priority is creating a diverse and welcoming workplace with team members from varied backgrounds and experiences. People of color, women, LGBTQIA+, veterans, and persons with disabilities are strongly encouraged to apply.

The Opportunity

Valvoline has a rewarding opportunity as a Franchise Marketing Manager. In this role, you will serve as a liaison between internal marketing resources and the franchise community and are charged with ensuring franchisees are equipped with and educated on marketing programs and resources available to them. As we accelerate franchise growth, this role plays a critical part in ensuring our franchisees are delivering on KPIs (key performance indicators). You will work collaboratively with internal Valvoline departments, franchise leaders, and internal stakeholders to identify the support, platforms, and programs needed to achieve success.

How You'll Make a Difference

• Lead cross-functional teams to roll out new marketing programs/initiatives, new vendors, and new tools to franchisees.
• Evaluate franchise program participation and performance; drive improvement on KPIs.
• Develop relationships with franchisees, engaging with them to improve their business performance.
• Manage MAC (Marketing Advisory Council) communication and engagement.
• Serve as the liaison between the franchise community and VIOC (Valvoline Instant Oil Change) marketing leadership to bring valuable insights and feedback that will assist in ensuring programs and initiatives are delivering anticipated results.
• Craft program enrollment structure for franchisees and work to increase efficiencies for franchisees to engage in marketing programs on an ongoing basis.
• Serve as a continual feedback loop between the internal team and franchisees to ensure best practices are being shared between both groups.
• Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion.

What You'll Need to Succeed

• Bachelor’s degree
• Minimum of five years of relevant work experience (experience working with franchisees preferred)
• Retail/restaurant experience is preferred
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Must be authorized to work in the U.S.

We Take Care of the WHOLE You

• Health insurance plans (medical, dental, vision)
• HSA and flexible spending accounts
• 401(k)
• Incentive opportunity*
• Life insurance
• Short and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Valvoline Instant Oil Change discounts
• Tuition reimbursement*
• Adoption assistance*

*Terms and conditions apply, and benefits may differ depending on position.

Your Path to Valvoline

Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Join us in revolutionizing the automotive aftermarket industry while enjoying competitive benefits, a supportive work culture, and opportunities for advancement. Apply now and become an integral part of our journey at Valvoline.

The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided upon request to applicants with disabilities to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1.833.VVV.Report or email ECC@valvoline.com to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.