Field Marketing Manager

Job Description

As a Field Marketing Manager, you will be an integral part of the growing Enterprise team at Wix Studio, helping us accelerate demand within strategic industries by developing, managing, and executing field programs and campaigns specifically targeting accounts in different verticals.

In this role, you will be responsible for building brand awareness, thought leadership recognition, and creating demand with target audiences in the US / EMEA region.

This position will drive programs with the goal of generating a quality pipeline, stimulating acceleration of the sales cycle, and building potential client relationships. You will partner closely with Field Sales and additional teams in Wix Studio to deliver and accelerate pipeline to support in exceeding objectives and revenue goals.

On a Daily Basis, You Will

Build and execute regional field marketing programs that integrate sales and marketing requirements to support pipeline and revenue goals

Collaborate with field sales teams to identify target accounts and create marketing campaigns to engage target audiences, drive demand, and accelerate pipeline growth.

Develop and execute demand generation marketing field programs including third-party and Wix Studio-hosted events, webinars, in-person and virtual experiences, roadshows, and more.

Own the entire cycle from planning to execution and summarizing and drive qualified leads to d support the development of pipeline opportunities

Collaborate with internal teams such as legal and procurement and interact with potential vendors

Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi-channel tactics, including ABM.

Forecast and measure the impact of the marketing plan on sales while analyzing program results, optimizing as needed.

Act as the subject-matter expert, maintain ongoing communications, and be the go-to marketing resource with the field teams.

Define marketing goals and objectives to develop a strategic marketing plan that aligns with the sales pipeline and revenue goals