We're a full-service destination marketing agency where the norm is blending technology and creativity. We continue to evolve based on data, performance, and alignment to marketing goals and objectives. Madden's Agile approach to destination marketing provides the flexibility our clients need to reach travelers, groups, and event planners.
Madden offers full-agency services and omni-channel solutions to destinations. Our cross-functional teams use insights from research to craft strong storytelling themes and develop custom campaign architectures. We execute nimble media plans using the most strategic digital and traditional channels available to reach our partners' goals and deliver strong ROI.
About You
The Experiential Marketing Manager will manage strategy and ideation for experiential events and campaigns. He/she/they will also develop strategic and impactful experiences that garner press, increase brand awareness, foster strong community relations, create influence and more.
As the Experiential Marketing Manager, you are a specialist with knowledge of all aspects of brand partnerships and experiential marketing, including techniques to engage and excite the consumer. You understand trends, digital and experiential technologies and physical event models. You monitor industry trends, competitive landscape and social media to inform all existing materials and/or inspire the development of new partnerships and experiences. You thrive on working both methodically and creatively to bring a large number logistical elements together and are an effective and organized communicator with internal teams as well as with clients and vendors.
Responsibilities:
Lead the development of strategy for physical consumer and media engagement opportunities on behalf of destination clients. Events include both earned media events and consumer-facing activations.
Serve as the onsite lead for designated events-from load in through load out.
Oversee and manage event planning project scope, schedule, and resource requirements, ensuring programs are delivered on budget and on time.
Provide strategic and aesthetic oversight; evaluate creative, art and copy pertaining to event activations.
Work closely with the Creative Services Manager, delegating project management tasks as needed and providing feedback in a clear, concise and timely manner.
Identify, source and contract with event vendors, managing those relationships from project start through completion.
Research, identify and contract with relevant brands for client programs. Own postmortem ROI evaluation for brand partnership and event follow-ups, including reporting.
Qualifications:
A portfolio showcasing previous work in brand partnerships and experiential/event marketing spaces is required. Bonus: experience in both B2C consumer events and corporate trade shows.
Our ideal candidate is a strategic thinker, creative, organized, and has a strong skill set in experiential marketing, event production and partnership modeling and programming.
Can work in a fast-paced environment, handle a large workflow, and be very organized and efficient with a strong ability to multitask.
Able to think on their feet and approach unique challenges in bold new ways.
Disciplined, great attention to detail, follow-up and follow-through
Able to oversee project budgets, including required vendor/partner contracting, to ensure adherence to scope within budget.
Effective and engaging communicator, both internally and externally, can turn complex client programs into simple executions for discipline teams
Love for and experience in planning and project management.
Have a high interest in social campaigns and storytelling, some would say you are extremely savvy in all social media platforms and current trends.
Excellent attention to detail who will not only catch the smallest of contract nuances but will also keep several trips and projects organized alongside the rest of the team.
Willingness to jump in and learn as they go - as experiential marketing changes rapidly, we are looking for someone who will adapt with us.
High-quality standards of work product and performance
Ability to work successfully with coworkers and clients who have diverse backgrounds, perspectives, and experiences
A background in tourism marketing is a beneficial asset but not a requirement. We are seeking candidates who have an understanding of best practices in experiential marketing from all creative and/or entertainment industries.
Travel requirements for this role are approx 50% of the time
Don't Meet Every Single Requirement Here?
That's ok! We are dedicated to the continual enhancement of our diverse, inclusive, and authentic team. If you're excited about this role but your past experience doesn't align perfectly, we still encourage you to apply. With different voices, backgrounds, and histories, we can come together and all contribute to a better place to work and produce better products for our clients. And who knows? Maybe we have a fit for a great person like you in another role that you hadn't even considered.
What You Will Get From Us
We see our relationship with you as a symbiotic one, and we want to see you thrive and grow with us. In addition to working alongside a variety of great teammates in all our departments, you will have opportunities to grow your skill set within your discipline via training, learning, and new professional experiences. Most importantly, you'll have support to help fill in the gaps as you settle in.
We have no bias for degree or specific experience, and we absolutely respect and expect to hire someone with intelligence, self-awareness, motivation, and ambition. We evaluate your prior work and current interests to represent what you can do for us. Most of all, we hire people who prove themselves through their work and who share our ambition to create the world's best digital market agency.
About the Interview ProcessOur goal is to ensure the application process is transparent and straightforward. As such, qualified candidates can expect the following steps:
Round 1: Interview with HR
Round 2: Test Project showcasing your ability to synthesize project briefs into an experiential/event campaign pitch.
Round 3: Interview with the Sr. Director of Creative Services & Associate Director of Creative Services
We do not offer Visa sponsorship or relocation services at this time.
Madden Media is an Equal Opportunity Employer.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
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