Email Marketing Specialist

Welcome to Fi. We’re a passionate team from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a dog parent. The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning. The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi. If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of dog ownership together. Fi is looking for an Email Marketing Specialist! We are looking for someone who is smart, scrappy, and ready to jump right in! This role will report to our Senior Marketing Manager. You will be responsible for developing and executing effective email marketing strategies to drive customer engagement, nurture leads, and optimize conversions. Responsibilities:

• Develop email marketing strategies that align with marketing objections and target audience
• Collaborate with cross-functional teams to increase personalization and define campaign objectives
• Keep up to date on market research and competitor analysis to identify industry trends and opportunities to enhance marketing strategy and campaign optimization
• Work closely with our marketing team to align on content, messaging, and sales plays that roll into each campaign
  
  
  

Qualifications:

• Excellent written and verbal communication skills
• Bachelor’s degree in marketing, communications, or related field
• 1-3 years of experience with email marketing tools and platforms (both CRM systems and ESPs, we use customer.io)
• Deep understanding of email strategy best practices, customer segmentation, dynamic content, and customized messages
• Experience in building, leading, and executing email marketing campaigns from design templates to custom variables
• Ability to read and analyze data at a high level - all our email data flows into AWS Redshift and we use Tableau to analyze
• Familiarity with data privacy and email deliverability best practices
• Self-starter, detail oriented, commitment to quality
  
  
  

The anticipated base salary for this position is $50,000-$200,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.