Email Marketing Manager

Who We Are:

SmithRx is a rapidly growing, venture-backed Health-Tech company. Our mission is to disrupt the expensive and inefficient Pharmacy Benefit Management (PBM) sector by building a next-generation drug acquisition platform driven by cutting edge technology, innovative cost saving tools, and best-in-class customer service. With hundreds of thousands of members onboarded since 2016, SmithRx has a solution that is resonating with clients all across the country.

We pride ourselves for our mission-driven and collaborative culture that inspires our employees to do their best work. We believe that the U.S healthcare system is in need of transformation, and we come to work each day dedicated to making that change a reality. At our core, we are guided by our company values:

• Integrity: Always operate with honesty and transparency so we earn the trust of our clients.
• Courage: Demonstrate the courage needed to take on a broken industry and continuously improve what we offer to optimize health outcomes.
• Together: Foster a collaborative and inclusive environment that values teamwork, respect, and open communication, and encourages creativity and diversity of thought.
  
  

Job Summary:

We are seeking a talented Email Marketing and Engagement Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing, executing, and optimizing email marketing campaigns that drive engagement and conversions. This role requires a blend of editorial capabilities, technical expertise, and strong project management skills.

This person will work cross-functionally with marketing, data, sales, account management, to collect requirements, manage asset production, and build the emails and targeting for each program.

Responsibilities will include:

• Own the email campaign process from start to finish: ideate, develop, execute, track, and optimize
• Create responsive live-text and image-based emails using WYSIWYG, HTML, and CSS email-oriented best practices
• Apply email best practices and rigorous testing to ensure that conversion metrics are met and our brand is communicated effectively
• Partner with fellow marketers to develop campaign assets that align with our brand guidelines
• Build emails and audience segments primarily in Marketo, manage approvals and previews, then hit send on campaigns
• Continuously analyze, scrutinize, and test hypotheses to drive results, including target segmentation and A/B creative testing
• Own email QA from design rendering to email functionality
• Monitor and report on key email marketing metrics, providing insights and recommendations for improvement
• Stay up-to-date with email marketing trends, best practices, and emerging technologies
  
  

Experience and Skills:

• Bachelor's degree in Marketing, Communications, or related field
• 4-6 years of experience in email marketing, preferably in a B2B environment
• Proven expertise with Marketo or similar marketing automation platforms
• Excellent written and verbal communication skills
• Strong understanding of email marketing best practices, including deliverability, segmentation, and personalization
• Proficiency in HTML, CSS, and responsive email design
• Experience with A/B testing and data-driven decision making
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Exceptional attention to detail and quality assurance mindset
  
  

What SmithRx Offers You:

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
• Flexible Spending Benefits
• 401(k) Retirement Savings Program
• Short-term and long-term disability
• Discretionary Paid Time Off
• 12 Paid Holidays
• Wellness Benefits
• Commuter Benefits
• Paid Parental Leave benefits
• Employee Assistance Program (EAP)
• Well-stocked kitchen in office locations
• Professional development and training opportunities