Email Marketing Manager

Overview

King & Partners – we create timeless yet transformational work for the world’s most interesting brands. With an equal focus on incredible ideas and meticulous execution we deliver out-of-the-box thinking for brand transformation and growth.

Working closely with cross-functional partners, marketing leadership, and our clients, the email marketing manager will develop and execute roadmaps for select clients to increase customer engagement and retention. This position will report to the Director of Email & CRM. The ideal candidate will love digging into the data and have a great eye for detail.

This role can be hybrid in-person in NYC or fully remote from other locations - EST time zone only.

Responsibilities

• Own relationships with small and medium clients and support larger clients
• Work cross-functionally with copy, creative, tech & account management partners
• Plan content calendars and create briefs for email and SMS
• Execute emails and SMS within various email service providers, including marketing automations as well as newsletters
• Balance data-driven marketing with strong creative & branding needs
• Conduct quality assurance and technical troubleshooting for marketing emails and SMS, including the use of third-party tools
• Audit clients’ email marketing programs & build roadmaps for activating prospects and driving repeat purchases from current customers
• Develop audience segmentation strategies based on data that deliver on revenue objectives
• Report on key metrics and analyze results to present to clients and drive future performance
• Share email marketing & CRM best practices with cross-functional partners and educate clients
• Develop A/B test roadmaps and execute and analyze those tests to drive future results

Must Have

• 3+ years in email marketing; SMS experience preferred
• General knowledge of email marketing best practices, such as familiarity with A/B testing, segmentation and automations
• Some HTML experience required; AMP scripting preferred
• Experience working in at least one email service provider (ESP) or customer relationship management (CRM) tool; Salesforce preferred
• Customer acquisition & retention mindset with a view to achieving revenue objectives
• Attention to detail and strong QA capabilities
• Experience with some reporting tools, such as within email service providers or Google Analytics, and a demonstrated ability to communicate data-driven insights
• Hospitality industry experience preferred; direct-to-consumer experience is also a plus
• Proven track record of creating, implementing and optimizing complex email programs to meet business goals

Benefits

• A fun, creative and collaborative work environment
• Medical, dental, vision
• 401K plus company matching
• 15 vacation days, 5 sick days
• Education stipend

Compensation

The compensation range for this position is between $80,000 – $95,000. The salary will commensurate with the candidate’s overall work experience.

At King & Partners, we believe in having a diverse team of talented and experienced individuals that constantly question how we can do things differently and how we can do things better. We are an equal opportunity employer who believes in the power of diversity and designing a workplace that embraces a myriad of perspectives.