Email Marketing Manager

Job Title: Email Marketing Manager

Department: Marketing

Location: Remote 

Travel Required: None

Level/Salary Range: $45K annualized

Position Type: Employee (Full-Time)

Applications Accepted by Email: Joanna Harp (jharp@dancemedia.com)

DANCE MEDIA MISSION STATEMENT: To be the global leader in producing dance content of the highest quality that educates both dancers and nondancers, gives audiences exclusive insider access to the art form, and begins and deepens important conversations.

Job Description: We are seeking a talented and detail-oriented Email Marketing Manager to join Dance Media. This role will work collaboratively with Dance Media’s commercial and editorial teams and will be responsible for bi-weekly newsletters (for Dance Magazine, Dance Spirit, and Pointe); bi-weekly member emails (for DT+ and PT+); on-demand customer emails (dedicated emails); and in-house promotional emails (house ads, dedicated emails). The ideal candidate will be a highly strategic thinker who is also excited to execute campaigns that attract new customers and retain current customers. This is a full-time (9am-5pm EST) role.

Key Responsibilities

Email Campaign Management

-Develop, implement, and optimize email marketing strategies to increase engagement and drive conversions.

-Manage an email calendar that includes multiple emails from various sources each week, ensuring timely and organized delivery.

-Oversee the construction and approval process for emails, coordinating with internal teams and external partners to gather necessary content and approvals.

-Oversee Client/Advertising Emails

-Manage sponsored email campaigns, working closely with advertisers to ensure their messages are effectively communicated to our audience.

-Coordinate with clients to gather necessary content and approval for advertising emails.

Create and Schedule E-Newsletters

-Work with editors in creating compelling copy for email newsletters, adhering to best practices for email marketing.

-Curate content from various sources, including articles, videos, and promotions, to include in email newsletters.

-Create Promotional Emails

-Design and write promotional emails to support marketing initiatives, events, and subscription campaigns.

-Collaborate with the larger team to align email promotions with overall marketing strategy.

List Management, Audience Segmentation and Personalization

-Manage an email list of 100K emails.

-Utilize audience segmentation techniques to tailor email content to specific groups within our subscriber base.

-Implement personalization tactics to enhance the relevance and effectiveness of email communications.

-Grow audience lists and first-party data collection to enhance the targeting of messages

-Create, optimize, and evolve retention strategies to retain, grow and strengthen the program’s customer base.

Performance Analysis and Reporting

-Monitor and analyze email campaign performance metrics, such as open rates, click-through rates, and conversion rates.

-Manage segmentation strategy and in partnership with the analytics team develop smart attribution modeling ensuring we reach the right audience with the right message, at the right place and time.

-Provide regular reports on email marketing performance and make data-driven recommendations for improvement.

Compliance and Best Practices

-Ensure all email communications comply with relevant regulations and best practices, including GDPR and CAN-SPAM.

-Stay up-to-date with industry trends and email marketing best practices to continually enhance our email strategy.

Qualifications

-Bachelor’s or Master’s degree in Marketing, Communications, or a related field.

-Proven experience in email marketing, preferably within a media or publishing environment, knowledge of email marketing regulations and best practices.

-Experience with audience segmentation and personalization techniques.

-Robust A/B and multivariate testing and optimization experience

-Proficient in analyzing data and generating actionable insights.

-Strong writing and editing skills, with a keen eye for detail.

-Knowledge of dance and familiarity with the dance industry

Skills

-Strong understanding of email marketing platforms (Mailchimp is a plus)

-Strong project management skills, with the ability to handle multiple campaigns.

-Excellent communication and collaboration skills.

-Proficiency in HTML/CSS for email template customization is a plus.

-Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.

How to Apply: Interested candidates should submit a resume, cover letter, and examples of previous email marketing campaigns to Joanna Harp, jharp@dancemedia.com. Please include "Email Specialist Application - [Your Name]" in the subject line.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.