Ecommerce Email Marketing Manager

Marc Fisher Footwear is seeking an experienced, highly motivated, hands-on E-Commerce Marketing Manager to join our E-Commerce team.

You will be responsible for the day-to-day execution of digital marketing campaigns (emails/SMS, paid social, and performance marketing). You will create, implement, analyze, and report on new strategies (segments, workflows, A/B test) to improve business KPIs.

This position will report to the Director of E-Commerce Marketing and work closely with cross-functional teams including brand marketing, creative, merchandising, and development teams to ensure best-in-class digital marketing campaigns.

This role is based in our New York City office; 3 days in office, 2 days Work from Home.

Responsibilities:

• Develop and execute digital marketing campaigns across multiple marketing channels, including email/SMS, search, shopping, and display.
• Partner with outside agencies to traffic campaign assets including creative, copy, and product lists, and ensure the timely campaign launch of all campaigns.
• Preview and test all email/SMS and paid social campaigns.
• Responsible for campaign testing, planning and execution.
• Analyze and deliver email and paid social creative performance reporting.
• Oversee email testing process including intake, prioritization, scheduling, and reporting.
• Stay abreast of and follow industry news, Listrak feature releases, and email marketing best practice regarding testing, automation, personalization, and deliverability.

Qualifications / Skills:

• 5-7 years marketing and campaign experience at high volume retail
• Experience with Google, meta, 3p retargeting, lead generation, and paid advertising
• Analysis & improvement recommendations
• Understating of marketing attribution.
• Effective decision-making skills.
• Excellent written and verbal communication skills.
• Working knowledge of customer databases and tools.
• Ability to think strategically and to lead.
• Advanced troubleshooting and multi-tasking skills.
• You must be intellectually curious.
• Relentlessly positive attitude required.

Benefits:

• Comprehensive Medical, Dental & Vision offerings
• 401k Plan with company match
• 15+ Paid Holidays
• Summer Fridays
• 15 PTO days (prorated)
• Company paid life insurance at 2x salary
• Employee Discount
• Commuter & Medical/Dependent Flex Spending Benefits
• Pet Insurance
• Salary range $75,000 to $125,000 - pay considerations are based on various factors unique to the candidate, including: skillset, years of experience, qualifications, certifications, and more.

Company Overview:

Established in 2005, Marc Fisher Footwear company is a leading full-service, product-driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing – all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, and Easy Spirit along with the namesake brands – Marc Fisher and Marc Fisher LTD.

Our diverse portfolio of globally recognized brands – available domestically and internationally via wholesale and retail channels – consistently meets the widest range of consumers’ fashion footwear needs, from classic to contemporary, sport to dress, men’s to women’s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e-commerce channels.

Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.