Ecommerce Analyst

#hybrid This position does require the candidate to work a hybrid schedule.

The Ecommerce Analyst will drive the analytics and insights to deliver on our aggressive Ecommerce growth plan and focus on the impact of growth levers around site analytics and channel merchandising.

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Be an expert at explaining, proving, and providing insight into ecomm revenue driving levers; whether that is promotional impact, product variants, or traffic/channel adjustments.
• Consistent understanding of marketing channel performance mix, with the ability to identify anomalies and provide insights to internal teams to make necessary changes.
• Become a driver of ecommerce growth through measurement, testing, and recommendation surfacing.
• Work cross-functionally to impact change. Build credibility through thoroughness of analysis. Influence standard work processes to increase the velocity and frequency of data driven decision making.
• Implement and leverage 3rd party quantitative tools to provide 360 views into ecommerce performance.
• Utilize Google Analytics 4 implementation and Power BI suite to find new and innovative ways to analyze site performance and work with relevant stakeholders to effect change.
• Be the key data storyteller that connects research to meaningful insights that drive actions by audience ranging from merchandise planners to the CMO.
• Leverage uplift analysis techniques to produce merchandising recommendations to drive incremental sales.
  
  

Education And/Or Experience

• 5+ years of experience in digital/ecommerce analytics (B2C preferred)
• Working knowledge of Google Analytics (strong GA4 experience)
  
  

Knowledge, Skills, And Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Advanced understanding of the drivers of Ecommerce business, especially experienced in measuring and optimizing merchandising tactics (such as, product variants, product bundling etc.), customized offers (such as, product promotions, free expedited shipping etc.) and traffic channel mix to continually improve site performance.
• Ability to arrive at data driven insights through use of 1P and 3P data and tools.
• Track record of impacting change through analytics. Ability to articulate and present complex data findings into actionable insights.
• Experience with site merchandising and ability to determine impact of changes through methods such as uplift analysis.
• Demonstrate EQ to influence decision making without necessary authority.
• Working knowledge of data visualization techniques (i.e. Power BI, Tableau), working SQL knowledge and expert ability at leveraging data visualization tools to provide insights.
• Ability to support A/B tests to find conclusive results that drive change.
  
  

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office environment. Utilizing an office desk – sitting, reading, listening, or speaking with the ability to move intermittently throughout the day
• Strong sensory skills, such as good eyesight, good hearing, and dexterity
• Ability to operate office equipment, including computers, copiers, fax machines, and phones
  
  

We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.

Health Benefits

VRA offers a variety of medical, dental and vision programs to meet your family’s health care needs.

• Medical plan options including both a HDHP/HSA plan and a PPO plan
• A no premium medical plan for employee only coverage
• Dental
• Vision
• Flexible spending accounts
  
  

Survivor Benefits

Life insurance provides peace of mind for your family should the unexpected happen.

• Employer provided 2X your salary in life insurance
• Accidental Death and Disability insurance
• Voluntary life insurance for you, your spouse and your children
  
  

Income Protection

If you are unable to work due to illness or injury VRA provides several programs to protect your income at no cost to you.

• Short-term disability
• Long-term disability
• Paid family medical leave
  
  

Retirement Plan

The VRA 401k plan helps you accumulate savings for retirement

• 401k with generous company match, immediate vesting (age and service requirement)
• Strong line up of professionally managed funds
• Safe-harbor plan design
  
  

Paid Time Off

Enjoy generous time off programs.

• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
• 9 paid holidays a year
• Paid bereavement leave
  
  

Give Back Opportunities

VRA offers the opportunity to serve your community.

• Voluntary Time Off
• Matching charitable donations and leadership grants
  
  

Holistic Wellness

• Access to a variety of financial, physical, and mental wellness experts
• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
• Opportunities for leadership development, skill development and career advancement 
  
  

Product Discount

• Generous employee discount on Vera Bradley and Pura Vida products
  
  

Ancillary Benefits and Programs

• Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility
  
  

Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. For more information, please click the following links:

Vera Bradley's Equal Employment and Affirmative Action Policy

Know Your Rights: Workplace Discrimination is Illegal (in English)

Know Your Rights: Workplace Discrimination is Illegal (in Spanish)

Pay Transparency (in English)

Pay Transparency (in Spanish)

E-Verify Participation Poster

Right to Work Poster (English)

Right to Work Poster (Spanish)

California Privacy Notice

If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.