Director, Social Media - - Remote

About Us

Founded in 2017, we are dedicated to crafting accessible solutions for digestive health. Our team, led by Ben Goodwin and David Lester, has spent nearly a decade innovating to bring the benefits of digestive health to consumers everywhere. Our flagship product is a deliciously refreshing tonic crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to offer an affordable, delightful alternative to soda that brings cutting-edge health benefits to mainstream consumers.

Our Team

At our company, our values guide everything we do — from creating products to engaging with each other and our community. We're deeply committed to both product excellence and personal growth. Our team is tightly knit, genuine, and always striving to improve. Working remotely, we rely on resourcefulness, creativity, and collaboration to keep up with our fast-paced business.

To best serve our diverse community of customers, we're dedicated to recruiting and including people with a variety of abilities, backgrounds, and cultures.

What You'll Need

Working at a startup like our company is as much a personal journey as a professional one. Success here requires comfort with failure, a thirst for learning, and the ability to adapt. We're looking for individuals who are curious, optimistic, and resilient — those who can find a way forward even when the path seems impossible. You should be confident in expressing your ideas, yet humble and open to learning from both successes and setbacks. If this sounds like your approach to life, we'd love to hear from you.

The Role

As the Director of Social Media, you'll oversee all aspects of our social media strategy and operations. From setting goals and establishing channel strategies to leading and managing our social media team, your role will be pivotal in shaping our brand's online presence.

Your priority will be establishing and implementing social media strategies for each channel, ensuring alignment with our brand platform and marketing goals. Working closely with our creative team, you'll manage the creative execution of all social content. Collaboration with our Marketing Department and other internal teams will be key to your success.

In addition to managing our social team, you'll conduct market research, identify trends, and engage with target audiences. Your cultural sensitivity and understanding of social media landscapes will inform your decisions as you navigate the ever-evolving online world.

Responsibilities

Develop and implement communication strategies for all social channels (Instagram, TikTok, Meta, LinkedIn).

Analyze data to optimize social performance and improve strategy.

Collaborate with creative leads to manage social media creative and campaigns.

Work with internal marketing partners to strategically utilize partnerships and influencers.

Maintain a high awareness of social media cultures and identify potential risks.

Mentor and develop the social media team.

Requirements

10+ years of experience in social media, preferably as a Social Media Strategist.

Strong leadership skills with at least 3 years of experience in coaching and mentoring a team.

Ability to analyze and integrate data into clear creative briefs.

Deep understanding of major social media platforms and their best practices.

Familiarity with social media culture and subcultures, particularly among Millennials.

Experience In Consumer Packaged Goods (CPG) Industry Preferred.

Reports To

Head of Marketing

Compensation

$150,000-$170,000 base salary + bonus

We are proud to be an Equal Opportunity/Affirmative Action Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, marital status, disability, age, genetic information, or any other non-merit factor. Applicants and employees are protected from discrimination under Federal law.

Employment Type: Full-Time