Director, Public Relations

The role of Director, Public Relations is an integral part of Cole Haan, a world-class footwear and accessories lifestyle brand. Communications is the cornerstone of our brand storytelling. The ideal candidate will possess broad global knowledge spanning omni-channel communications and brand strategy, social/digital platforms, content development and strong editorial storytelling expertise. This role will report directly to the Senior Vice President, Marketing and partner closely with the Senior Director, Brand Marketing and other key channel leads.

CORE ACCOUNTABILITIES:

• Oversee Public Relations and Communications across men’s and women’s footwear and accessories
• Sharp creative and communications strategic thinking with a proven track record increasing brand awareness, consumer advocacy and business growth
• Expand boundaries of traditional communications with new thinking to drive fashion cred and reassert and influence on innovation within the cultural zeitgeist
• Ability to connect Cole Haan to new audiences leveraging expertise in cultural brand development through relationships and creator content
• Strong brand communications, reporting and integrated planning acumen
• Very knowledgeable on the cross section between social media and digital platforms and media relations with understanding of affiliate marketing
• Ability to amplify media partnerships and social activations
• Strong relationship management across talent, journalists, creators and influencers
• Proven ability to foster genuine relationships both externally and internally in media, creative community and key industry thought leaders
• Ability to lead editorial storytelling and drive narratives across our consumer touchpoints and native/owned/earned channels
• Entrepreneurial spirit can initiate process, rigor and discipline to cross functionally communicate across the organization and agencies
• Ensure PR is fully integrated on all brand, seasonal and collaboration initiatives and is equipped with all necessary brand, product and marketing initiative information to generate exposure and heat with the press and key influencers
• Create immersive, engaging and differentiated seasonal press previews, communications and events

QUALIFICATIONS:

• 10+ years’ experience in global consumer/fashion/luxury/tech brand and/or agency leadership.
• Experience leading senior PR/Communications teams
• Experience working cross functionally with marketing and creative peers
• Ability to be self-directed, extraordinarily driven, highly adaptable individual with outstanding communication and organizational skills, who is able to work under pressure and provide exemplary leadership to their team
• Must be able to communicate a compelling and inspired vision or sense of core purpose; talks beyond today; talks about possibilities; is optimistic, can inspire and motivate
• Proven track record working on complex, often global, large-scale, and time-critical projects.
• Strong understanding of the category consumers and ability to connect with them through the editorial, fashion, and cultural lens
• Ability to interact, network, and build credibility for both themselves and the Cole Haan brand internally and externally
• Excellent written, digital, social and relationship marketing knowledge
• Previous experience managing global/geo resources and measured against ROI

Base Salary/Hourly Range: From $170,000.00 to $190,000.00 annually*

Bonus Eligibility: Yes, eligible for annual target bonus based on company and individual performance

Benefits Offered: Health Insurance, Dental Insurance, Vision Care, Health Savings Accounts, 401(k) Retirement Plan, Vacation Time, Sick Time, Paid Parental Leave, Holidays and Cole Haan Discounts

*Rate of pay dependent upon candidates’ relevant skills and experience

This position is not available to be performed in Colorado.

As an Equal Opportunity Employer, Cole Haan is committed to meeting the spirit as well as the letter of the law. We have been, and continue to be, committed to Equal Opportunity Employment and equal treatment of all qualified individuals -- regardless of race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, veteran status, disability, or any other factors that are not job related.