Director, Product Marketing - Sports

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

The Director, Product Marketing - Sports will lead our strategic marketing initiatives for one or more of our prestigious 2K sports titles. This leadership role requires a visionary marketer with a profound understanding of the gaming industry and a proven ability to leverage data-driven insights to shape marketing strategies. You will oversee a diverse team of marketing professionals, driving the creation and execution of innovative campaigns that captivate our target audience and propel our business objectives forward.

What You Will Do

• Lead the development and execution of comprehensive product marketing plans for our sports games, ensuring they align with our business unit and company’s vision and financial goals.
• Collaborate closely with product management, brand, and development teams to ensure marketing strategies are deeply integrated with product roadmaps and ultimately enhance the player experience.
• Spearhead the development of a comprehensive product strategy leveraging a deep understanding of our players’ needs and wants, aligning with development and product teams’ roadmap, vision, and goals.
• Oversee the management of marketing budgets, ensuring optimal allocation of resources across projects to achieve maximum impact and ROI.
• Drive the adoption of data analytics and market research to inform strategic decisions, ensuring a deep understanding of market dynamics, player behaviors, and competitive insights.
• Mentor and potentially manage a team of marketing professionals, fostering a culture of innovation, collaboration, and creativity.
• Drive innovation within the marketing team by encouraging new ideas, creative approaches, and cutting-edge marketing technologies.
• Provide thought leadership on industry trends, technological advancements, and marketing best practices in our sector.
• Establish robust metrics and KPIs to measure the effectiveness of marketing initiatives, adjusting strategies based on performance data and market feedback.
• Develop and maintain strong relationships with key stakeholders across the organization, ensuring alignment and support for marketing activities.
  
  

What Will Make You a Great Fit

• Minimum of 8 years’ experience in marketing within the video gaming, technology or entertainment industry, with at least 5 years in a leadership role.
• Demonstrated success in leading marketing campaigns for high-profile products, with a strong portfolio of successful launches.
• Expertise in data analytics, market research, and consumer insights to drive strategic decision-making.
• Exceptional leadership skills, with the ability to mentor, inspire, and manage a high-performing marketing team.
• Strong business acumen, with experience in budget management, forecasting, and performance analysis.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Deep passion for sports and gaming, with a thorough understanding of the gaming community and market trends.
• In this pivotal role, the Director - Product Marketing, Sports* will be instrumental in driving the success of our sports titles, ensuring they resonate with players and achieve our business objectives.
  
  

The pay range for this position in California at the start of employment is expected to be between $155,800 and $230,560 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.