Director, Product Marketing

ABOUT US:

Regal.io empowers businesses to add a human touch at key moments in their online experiences in order to win customers over and drive more sales. Our branded, event-driven calls and texts skyrocket answer rates by treating customers like royalty, and drive 25%+ more revenue. Growing revenue is the top priority for every C-level executive. Marketing spend and website optimization is table stakes already, and now the fastest growing businesses are adding a human touch to better convert website visitors. 100+ leading brands including Kin, Ro, Angi, Ethos, Fidelity Life, Career Karma and AAA use Regal.io to proactively engage their customers in real-time with event-driven calls and text messages, which result in higher conversion and more revenue.

Our team is led by industry veterans who previously built Handy (acq. by IAC / ANGI Homeservices in ‘18), and the rest of our team is made up of customer-obsessed, fun and hardworking team members across product, engineering, marketing, sales and more! We share common set of values that we look for in every new hire:

• Customers are royalty
• Data beats opinion
• Fast-paced execution wins
• Growth mindset
• Enjoy the journey
  
  
  

Come join us as we create a category-defining company, and follow Regal's company page on LinkedIn to stay up-to-date on our journey and current job openings!

ABOUT THE ROLE:

Regal is seeking an experienced Director of Product Marketing to drive our product positioning by owning our go-to-market launch strategy for the product portfolio and new features. Reporting to the VP of Product Marketing, you will work closely with our marketing, product & engineering team members. As Regal's Director, Product Marketing, your skillset will encompass excellent writing and communication skills. You will have a passion for marketing technology and defining the future of B2C outbound sales. Additionally, if you're a marketer with experience creating content effectively and quickly and are hands-on, you will thrive in this role. Regal has big ambitions for our product marketing team, and we want you to help us lead that charge!

RESPONSIBILITIES:

• Develop and support the go-to-market launch strategy for the product portfolio and new features within the Regal platform: define objectives and create accompanying messaging
• Own rollout programs, including sales enablement, customer communications, and external marketing (collateral, website, content, and PR)
• Lead product launch process with Product to bring new products and features to market
• Ensure that internal communication is clear and consistent and that feedback loops are seamless
• Partner on our sales enablement and training, including the development and rollout of materials such as sales demos, scripts, videos, customer stories, case studies, and more
• Develop and conduct internal product communications and training across all teams: Sales, Product, Customer Success, and Marketing about the product roadmap and new releases
• Strong writing skills are a must, as you will be responsible for defining Regal’s value proposition, including customer pain points, differentiators, market trends, and competitive analysis
  
  
  

ABOUT YOU:

• 5-10 years in product marketing leadership with B2B SaaS organizations
• Experience writing and editing copy for various channels
• Strong communication skills
• Ability to work closely with team members across divisions in a fast-paced environment
• Design skills are a plus, but not a requirement
  
  
  

BENEFITS/PERKS:

• Competitive compensation packages, including early stage equity
• 401k plan
• Flexible PTO & 11 paid holidays
• Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)
• Paid parental leave
• Happy hours, team outings, & biannual off/onsites
• Pre-tax commuter benefits
• Complete laptop workstation
• & more!
  
  
  

POSITION LOCATION & OFFICES:

This position is available in New York City.

We have offices in NYC (HQ- NoMad) & Boston (Downtown/Financial). Hybrid roles are required in office T/W/TH and office optional M/F. Covid protocols and vaccination policy in place.

This role is bonus eligible.

The reasonably estimated base salary for this role is provided as a range within this job description. All offers include a competitive equity package and some offers may additionally include a variable compensation component. Actual compensation is determined on an individualized basis taking into consideration factors such as the candidate's skills, location, qualifications, experience, and relevant education or training. In addition, Regal.io offers a comprehensive set of employee benefits which are listed above. Details about the compensation package will be finalized at the time of offer.