Director, Paid Media

Job Summary

The paid media team at the American Petroleum Institute creates multi-platform, data driven campaigns that educate, persuade, and advocate on behalf of the natural gas and oil industry. Campaign responsibilities include hundreds of pieces of digital components, social engagements, broadcast spots, creative education modules, in-person and virtual event experiences, and quantitative reporting. Our team is a unique hybrid of talent with experience in creative agencies, political campaigns or government service, merging strategy and creativity to achieve long-term and short-term objectives.

The Paid Media Director will lead multi-faceted campaigns by translating communication objectives into strategic direction for both our internal teams and partnering organizations and vendors. The role requires initiative; a dose of creativity, curiosity, and a competitive streak; metrics tracking, reporting and attention to detail; as well as the ability to lead others to a shared vision through clear communications and a passion for learning and collaboration.

Duties/Responsibilities

• Lead the management, execution, and implementation of paid media communications strategies in support of API’s cross-channel marketing efforts, including owned social media, paid social media, and paid digital advertising, SEO, search, and YouTube.
• Manage deadlines, expectations, and project flows to deliver products on time and to best practices
• Partner with team leaders to assess media buys and make recommendations for optimization
• Partner with internal leaders to refine messages for a wide variety of platforms and mediums
• Analyze performance of web and digital communications programs and pivot campaigns to maximize effectiveness, optimize results and demonstrate impact on strategic goals.
• Ensure a focused message on all paid content that is dynamic, current, informative, and engaging, that clearly defines actions to be taken.
• Oversee data integration and management to micro-target campaigns and improve campaign performance
• Supports VP of Paid Media in budget management and planning
• Prioritizes the growth and continued education of team members
• Provides presentations on paid media operations as requested
  
  

Supervisory Responsibilities

• Serves as a leader within Communications Department by helping to bridge the connection between API’s communications functions, mission critical campaigns, and member company committee representatives.
  
  

Key Relationships

• API Communications Department
  
  

Qualifications

• Requires 10-12 years of experience in a similar role and subject matter expertise.
• Bachelor's degree in relevant area, or other related field equivalent work experience.
• Minimum 3+ years of management experience, and advanced subject matter expertise.
• Requires knowledge of key programmatic, operational, and financial issues and priorities.
• Experience in journalism, advertising, and/or public relations.
• Experience at a policy level in petroleum industry, or public relations agency working on energy and environment issues preferred.
• Working knowledge of petroleum industry public affairs/policy issues preferred.
• Ability to work effectively, with flexibility, and personal diplomacy in a team environment.
  
  

Physical Requirements

• Able to remain in a stationary position working on a computer
• Move about the office to access office machinery, meeting rooms, etc. on occasion
• Operate a computer and other office machinery such as printers and copy machines
• Transport items and equipment up to 10 lbs. on occasion
  
  

Travel Requirements

• Up to 25%
  
  

This job outline describes the typical accountabilities and requirements of the position and should not be construed as an all-encompassing description of every duty performed by or expected of the incumbent.

EEO Statement

API is an equal opportunity employer and diversity is a core value. We are dedicated to creating and sustaining an inclusive and equitable working environment for all. All aspects of employment will be based on merit, competence, performance, and business needs. Our success in maintaining a reputation for professional excellence depends on selecting the best-qualified candidates. Achieving this objective means that no employee or applicant for employment will be discriminated against because of race, color, religion, age, gender expression or identity, sexual orientation, pregnancy (including childbirth, related medical conditions, breastfeeding, and reproductive health decisions), genetic information, national origin, disability, marital status, personal appearance, family responsibilities, political affiliation, matriculation, credit information, the status as a victim or family member of a victim of domestic violence, stalking or sexual offense, or any prohibited basis under federal, state or local law.

API is committed to providing access, equal opportunity and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to the Human Resources Department via email at HumanResources@api.org .